Adapt your checkout to every shopper
Every shopper is different. Personalise uses AI to identify shoppers and show the payment methods they’re most likely to use.
A customised checkout experience for every shopper
From checkout layout to payment method mix, Personalise optimises every decision to boost conversion and reduce costs.
From checkout layout to payment method mix, Personalise optimises every decision to boost conversion and reduce costs.
Personalised checkouts
Personalise uses real-time signals to prioritise the payment methods most likely to result in a successful transaction.
Optimise payment costs
Guide eligible shoppers towards lower-cost payment options without compromising conversion.
Treat returning shoppers
Recognise trusted shoppers across Adyen's network to streamline their experience, while steering higher-risk transactions towards more secure payment paths.
Built for the way you integrate
Personalise works with Adyen's checkout experiences and can be activated within existing implementations, with capabilities tailored to your integration setup.
Businesses using Personalise have seen:
Modifying your checkout flow before the payment leads to less friction, fewer failed transactions, and more revenue.
Modifying your checkout flow before the payment leads to less friction, fewer failed transactions, and more revenue.
Personalise every single payment
Tailor the payment experience to every shopper with real-time decisions designed to improve payment outcomes.
Adaptive payment method ordering Use AI to show the payment methods most likely to convert. Filter, reorder, or hide payment methods in real time to minimise friction and create a smooth, intuitive experience.
Payment method recommendations Get recommendations on the local payment methods that shoppers are most likely to use. Run A/B tests on new payment methods to find the right mix.
Customisable UI components Make online checkouts feel like an extension of your brand. All payment UI components are configurable to match your brand’s look and feel.
'At Tebi, we believe every entrepreneur deserves an edge, and that starts with fair, transparent pricing. By using Personalise, we've been able to automate significant savings for our merchants while actually making it easier for their customers to pay.'
Go beyond personalisation
Adyen Uplift modules work together on every transaction. Layer on authentication, fraud detection, and tokenisation to build a payment flow that converts.
- AUTHENTICATEAuthenticate with less friction. Apply the right level of security to maximise conversion while meeting global compliance requirements.
- PROTECTTurn risk into growth. Use AI-powered risk intelligence to stop fraud, reduce false declines, and recognise trusted shoppers instantly.
- OPTIMISEOptimise every transaction. Use AI to route, recover, and optimise payments for higher authorisation rates and lower costs.
- TOKENISEPower smarter payments. Replace card details with network tokens to improve payment success, secure stored credentials, and keep recurring payments flowing.
AI-driven performance, engineered for enterprises
Adyen Uplift isn’t a patchwork of third-party tools. It is built on three foundational layers that turn trillions of dollars in global data into real-time conversion gains.
Adyen Uplift isn’t a patchwork of third-party tools. It is built on three foundational layers that turn trillions of dollars in global data into real-time conversion gains.
Single platform built in-house
Unlike fragmented legacy architectures, Adyen brings payments onto one single platform. That foundation allows Adyen Uplift to act on connected data across the full funnel, without the latency and complexity of stitched-together systems.
Banking licences across markets
With full banking licences in the US, UK and EU, Adyen provides the regulatory certainty enterprises need to confidently put payment intelligence into action.
Dynamic identification
Adyen Uplift leverages signals from Adyen's global ecosystem to recognise shoppers more accurately, helping businesses make smarter, more precise decisions.
Create a more personal checkout experience
Add the intelligence that’ll move conversion in your favour.