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Amsterdam · November 28, 2023

Adyen Partners with Make-A-Wish for 2023 Holiday Campaign

Following on from the success of the 2022 edition which saw nearly half-a-million euros raised for the charity

Adyen partners with Make A Wish

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Adyen, the global financial technology platform of choice for leading businesses, has launched its 2023 holiday campaign in support of the global children’s charity Make-A-Wish, to grant life-changing wishes and unforgettable experiences to children living with critical illnesses. Decathlon, Vue Cinemas and Marc O’Polo have already signed on to raise funds at checkout for Make-A-Wish through Giving, Adyen’s donation product. Adyen will match every donation made. Make-A-Wish has the vision to grant the wish of every child diagnosed with a critical illness. A wish can be the spark that helps these children believe that anything is possible and gives them the strength to fight harder against their illnesses. In 2022, Make-A-Wish joined Adyen’s inaugural holiday Moments that Matter campaign which featured a number of nonprofits, during which over €248,000 was donated, Adyen matched this amount with just under €500,000 being raised in total for the charity.

At moments throughout the year – or in response to an emergency – Adyen activates campaigns so its customer base can fundraise as a community for a chosen cause or causes. This is the fourth campaign this year, the others being for Earth Day, Pride and emergency response for the Turkey and Syria Earthquakes and wildfires. This holiday season Adyen’s existing merchants can easily switch on Giving so that they in turn can allow their customers to donate to Make-A-Wish at checkout. There is minimal to no integration work needed for businesses to get set up and all marketing materials and collateral are delivered by Adyen to businesses. All donations go directly to the nonprofit and Adyen absorbs all fees involved.

“It's a privilege for us to raise funds for such a noble cause as Make-A-Wish, especially during the festive period which should be a magical time for children,” commented Ethan Tandowsky, CFO at Adyen. “After the success of last year’s campaign, we can’t wait to see the difference that our customers can make to the lives of the many children that Make-A-Wish do such valuable work with.”

“The support of businesses like Adyen is so important to us, especially at this time of year,” commented Luciano Manzo, President & CEO of Make-A-Wish International. “We are grateful to Adyen’s customers - it is ultimately thanks to donors that we can keep doing our vital work and make a massive difference to the lives of as many children living with critical illnesses as possible.”

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. Adyen continuously improves and expands its product offering as part of its ordinary course of business. New products and features are announced via press releases and product updates on the company’s website. 

About Make-A-Wish 

Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in 1980, Make-A-Wish is the world’s leading children’s wish-granting organization, having granted more than 550,000 wishes in 50 countries worldwide. Together with generous donors, supporters, staff and more than 30,000 volunteers around the globe, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. For more information about Make-A-Wish America, visit, and for more information about Make-A-Wish International, visit