London · September 7th, 2025
Adyen and Dobbies Join Forces, Sowing Smoother Transactions for Green‑Fingered Shoppers, In-Store and Online
Integrating with Adyen’s financial technology platform will support Dobbies to streamline payments across all its customer touchpoints, from terminals, to tills, to online orders.
London, UK, 8 September 2025: Adyen , the global financial technology platform of choice for leading businesses, today announces its partnership with Dobbies Garden Centres, who this year celebrate 160 years of helping British gardeners to grow.
Established in 1865, Dobbies now operates 53 stores nationwide. With £4m being invested in a store refurbishment programme that started earlier this year, the retailer is also adopting Adyen’s unified commerce solution to streamline its payments infrastructure and deliver a seamless customer experience across all of its sales channels.
Integrating with a single platform gives Dobbies a consolidated view of customer transactions across all channels, enabling faster service, a smarter returns service, and real-time support for payment queries. Previously, resolving a query could take up to three hours; in most cases, colleagues can now resolve issues in under ten minutes.
The partnership also supports Dobbies’ data-led approach to loyalty among its 1.4m Club Members. With more customer insights, Dobbies can better understand purchasing behaviour, enabling personalised rewards and tailored customer experiences across the seasons.
“What makes garden centres special, is we're in a position to offer retail, hospitality and experiential. Our customers aren’t just shopping for plants, they’re creating garden living spaces, both inside and outside their homes” said Keith Keenan, IT Director, at Dobbies. “Adyen gives us the agility to stay ahead of retail trends and the visibility to ensure we’re stocked with what matters most to our customers. It also enables us to deliver a consistent, modern payment experience - whether customers shop in-store or online, while empowering our colleagues with real-time insights that enhance our service.”
“Dobbies has a unique place in the retail landscape, helping people create garden spaces that work for them,” said Nicole Olbe, Managing Director at Adyen. “We’re pleased to partner with a brand so rooted in its community, supporting their teams with the technology to offer smooth, flexible payment experiences.”
###
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.
About Dobbies
Dobbies was founded in 1865 by James Dobbie and is headquartered near Edinburgh. This year Dobbies celebrates 160 years of helping British gardeners to grow.
Dobbies shares its passion for gardens and plants through own brand and branded products, concession partners and services. Fifty-two out of 53 stores also feature a restaurant or coffee shop, where customers can enjoy refreshments or meals in a relaxed and welcoming environment.
Dobbies champions garden living all-year-round and offers a calendar of events and experiences that bring people and communities together.