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Paris · December 06, 2022

Adyen and Mirakl Partner To Deliver on Shared Vision for the World's Most Successful Marketplaces

Partnership sees launch of new connector that helps enterprises to successfully launch and scale marketplaces

Adyen and Mirakl partner

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Adyen (ADYEN:AMS), the global financial technology platform of choice for leading businesses, and Mirakl, the industry's first and most advanced enterprise marketplace SaaS platform, today announced their partnership. Together, they will support the limitless growth of the world's most successful marketplaces by powering frictionless buying and selling experiences at scale.

The two companies have launched a new connector between their solutions, which will automate critical marketplace payment flows and compliance processes on marketplaces powered by the Mirakl Marketplace Platform, enabling businesses to seamlessly scale their platforms and operate with confidence. This optimised payment process will also benefit third-party sellers and buyers by enabling them to maintain their preferred payment methods. 

This global partnership builds on Mirakl and Adyen’s existing relationship and will serve customers around the world, including in Europe, North America, and Asia Pacific*. The two already have 40 joint clients, including Debenhams, Fonq, Go Sport, Greenweez, home24, PcComponentes, Shop Apotheke and Worten, among others. 

In 2021, enterprise marketplaces grew at double the rate of eCommerce for the second year in a row. Mirakl’s State of Online Marketplace Adoption report found that 70% of consumers worldwide now believe online marketplaces are the most convenient way to shop, demonstrating how the new connector is well placed to help businesses take advantage of this trend. More than 300 of the world’s most trusted brands have an enterprise marketplace powered by Mirakl.                

With the Adyen partnership in place, operators of Mirakl-powered Marketplaces will now be able to:

  • Adapt payment methods to the local needs of consumers and buyers. It is vital that a marketplace operator can provide local consumers/buyers with their preferred payment method, which often varies from one region to another. For the marketplace operator, market-specific and cross-border conversions significantly increase if they can accept local payment methods. Through the partnership, Mirakl’s existing and new customers will benefit from Adyen’s well-established global system of payment methods, which has been built to take into account local payment method preferences.   

  • Achieve fast screening and onboarding of sellers.  The richness of a marketplace’s catalog and its product range is linked to how quickly it is able to onboard sellers. The new Mirakl Adyen Connector enables the seamless verification of a sellers’ identity to facilitate frictionless onboarding and make sure the seller is Know Your Customer (KYC) compliant. Once screened, these sellers can be quickly onboarded across multiple markets, enabling the operator to scale their platform with ease.

  • Enable a unified shopping experience. Adyen’s solution works across online and in-store sales, a vital element for businesses who need to integrate their marketplace as a crucial pillar of their omnichannel strategy.

“We needed a partner that could enable all of our customers – wherever they are in the world – to achieve limitless growth through a marketplace that can easily scale. Adyen’s international reach enables Mirakl-powered Marketplaces to provide a seamless payment process tailored to the country where our customer is operating,” said Andy Barker, executive vice president, financial services at Mirakl. “The new Mirakl Adyen Connector will provide a highly automated payment process, making it easy for end customers to pay online with their preferred method, while also simplifying the seller onboarding and payment process  for marketplace operators.”

“The new connector represents a deepening of our shared vision with Mirakl to efficiently respond to our clients’ financial services needs,” said Brian McDonnell, senior vice president, partnerships at Adyen. “This move facilitates an automated, seamless payment process benefiting sellers, marketplace operators and the end buyers on Mirakl-powered Marketplaces.” 

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft.

The cooperation with Mirakl as described in this partner update underlines Adyen’s continuous growth with current and new partners over the years.

About Mirakl

Mirakl offers the industry's first and most advanced enterprise marketplace SaaS platform. With Mirakl, organisations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world's most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.

As a result, companies like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, Darty, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, and Toyota Material Handling gain the speed, scale, and agility to win in the changing eCommerce landscape. For more information: