The Total Economic Impact™ of Adyen
Why choose between more revenue, lower fraud, and less complexity?
See how a modelled enterprise using Adyen improved payment performance while reducing the operational work behind it, generating US$8.8 million in three-year present value.
Improved payment performance, quantified:
Forrester gathered data from four enterprise customers and one partner experienced with Adyen to create a representative composite model: a global omnichannel retailer processing US$2 billion in annual payments.
US$8.8 million
Total 3-year present value (PV)
3%
Authorisation rate uplift
50%
Reduction in chargeback fraud
80%
Reduction in development effort / new market
Turn payment performance into business impact
Capture more legitimate revenue: Adyen Uplift capabilities, debit networks, intelligent retries, and local acquiring licences, increased online authorisation rates by 3%, resulting in US$3.7 million in present value.
Protect margins from fraud: Adyen’s network-wide risk intelligence reduced chargeback fraud by 50%, avoiding US$4.6 million losses, without turning away legitimate shoppers.
Expand with less technical overhead: Adyen’s local acquiring and single global integration reduced developer effort by 80% per market, accelerating expansion.
Reach new customers without added complexity: A single integration enabled the rollout of local payment methods globally in days, reducing cart abandonment without adding market-by-market back-end complexity.
'The biggest benefit is the revenue uplift. We have seen, in some cases, up to a 25% to 30% increase in authorisation rates and conversion compared with what clients had. That’s a significant improvement because it translates directly into revenue.'
Amit Mallick, European Digital Payments Lead, Accenture
Go beyond the headline number
The US$8.8M breakdown: See how each improvement contributed to the total modelled value
Enterprise perspectives: Hear directly from enterprises using Adyen
Beyond payment KPIs: The impact on data visibility, customer experience, and market expansion.
*This is a commissioned study conducted by Forrester Consulting on behalf of Adyen.
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