Customer stories

Lush’s recipe for success: Elevating in-person payments and staff efficiency

How Adyen helped Lush bust queues and process up to €2m a day during peak season.

28 November, 2024
 ·  3 minutes
Interior of the LUSH store in Glasgow, featuring playful displays of bath products.

As a leader in the beauty space, Lush is known for its boldness, creativity, and agility. 

With over 850 locations worldwide — each with high amounts of foot traffic — a seamless in-store experience is key. 

Their goal? Reinvent the wheel of checkouts by making payments take up as little space as possible. 

“We’re trying to change how we serve customers. We want the [checkout] device and tech to be invisible. It's out of the way until you need it,” says Adam Goswell, Tech R&D Principal at Lush.

With Adyen’s help, shoppers can fully immerse themselves in the Lush experience, while staff benefit from a streamlined workflow. Here’s how. 

Lush store in Glasgow seen from the Buchanan street.
Interior of Glasgow Lush store with colorful bath products on display.

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