Home sweet home: How Dunelm delivers effortless payments and drives meaningful change

In 1979, Bill and Jean Adderley opened a market stall selling textiles in Leicester City Centre. 

Since then, Dunelm has diversified into a homewares retailer, with over 184 stores nationwide and an ecommerce site.

While a powerhouse in the industry, Dunelm needed help to improve its customers’ checkout experience and streamline its processes.

Here’s how Adyen helped tackle each problem — and unlocked a way for Dunelm to give back to the community too.