Route and adapt the messaging of every payment for maximum conversion
Optimise uses AI to automatically adjust the format of the authorisation message data fields and direct every transaction through the most successful, lowest-cost path. No manual routing required.


Use the best path and the most successful authorisation message format, for every use case, every time
From checkout to routing, every part of your payment flow is an opportunity to convert more and spend less.
From checkout to routing, every part of your payment flow is an opportunity to convert more and spend less.
Improve auth rates and optimise costs
Automatically adapt the authorisation message format to maximise conversion and route every transaction to the most cost-effective path.
Smart retries for failed payments
Recover failed payments through intelligent retries without manual intervention.
Maximise profit margins
Reduce transaction costs without sacrificing conversion. Share the right data with issuers to qualify for lower interchange rates.
Every single payment, optimised
Four features work together to maximise revenue and reduce costs.

Intelligent Payment Routing Automatically find the acquiring route with the highest authoriaation success rate and the lowest cost. You decide what are the objectives: maximiaing conversion, minimiaing cost or balancing both.

Smart Payment Messaging Maximise the chance that a transaction is accepted. Optimise adapts payment logic to match each issuing bank’s preferences, including CVC and AVS, to keep approval rates high.

Auto Retries Recover revenue from failed payments. Auto Retries intelligently retries declined transactions by adapting the route, messaging, authentication, and tokenisation to maximise the chance of success – in milliseconds.

Auto Rescue Recover recurring revenue automatically with intelligent retries that reduce involuntary churn and keep subscribers active.

Excessive Retry Protection Service Prevent excessive retry fees by blocking any payments likely to trigger them.
'In Europe, payment preferences vary almost as much as language. Adyen has provided valuable guidance, helping us identify which methods to accept in each market.'
Optimise is one piece of the puzzle
Adyen Uplift modules work together on every transaction. Layer on authentication, fraud detection, and personalisation to build a payment flow that converts.
- AUTHENTICATEAuthenticate with less friction. Apply the right level of security to maximise conversion while meeting global compliance requirements.
- PROTECTTurn risk into growth. Use AI-powered risk intelligence to stop fraud, reduce false declines, and recognise trusted shoppers in real time.
- TOKENISEPower smarter payments. Replace card details with network tokens to improve payment success, secure stored credentials, and keep recurring payments flowing.
- PERSONALIZEPersonalize every checkout. Show each shopper the payment experience they're most likely to complete.
AI-driven performance, engineered for enterprises
Adyen Uplift isn’t a patchwork of third-party tools. It is built on three foundational layers that turn trillions of dollars in global data into real-time conversion gains.
Adyen Uplift isn’t a patchwork of third-party tools. It is built on three foundational layers that turn trillions of dollars in global data into real-time conversion gains.

Single platform built in-house
Unlike fragmented legacy architectures, Adyen brings payments onto one single platform. That foundation allows Adyen Uplift to act on connected data across the full funnel, without the latency and complexity of stitched-together systems.

Banking licenses in the US, UK and EU
With full banking licences in the US, UK and EU, Adyen provides the regulatory certainty enterprises need to confidently put payment intelligence into action.

Dynamic identification
Adyen Uplift leverages signals from Adyen's global ecosystem to recognise shoppers more accurately, helping businesses make smarter, more precise decisions.
Start converting more customers
Add intelligent routing to your existing payment stack.
