New research: Long lines alone cost US retailers $37.7 billion
A new report by 451 Research commissioned by Adyen shows that experience — not price — is what compels people to shop more.
The survey of more than 1,000 US shoppers identified a new large group, Spendsetters, who embrace technology and demand fast, easy, frictionless shopping experiences.
Other key findings:
Retailers lost $1.1 billion in potential sales by not offering customers’ preferred payment methods
65% of Spendsetters would shop more if they could check an item’s availability beforehand
75% of Spendsetters say a “just walk out” payment experience would encourage them to shop more
The study also addresses the gap between what retail executives believe about their customers and what those customers say they want and need.
Download the infographic or fill out the form to get the full report.
Download your copy of "Retail Reimagined," a comprehensive survey of US shoppers & industry leaders.