Regional spotlight: Online shoppers and in-store lovers
Of all consumers surveyed, Polish and Brazilian shoppers were the most committed to ecommerce. 44% of Poles said they’re more likely to stick to online channels following the pandemic (compared to 36% globally) and 34% will use subscription services (compared to 23% overall). In Brazil, the pandemic drove half of respondents online (compared to 33% globally), causing 63% of them to use takeaway apps (vs 33% globally). And 36% of Brazilians plan to use subscription services to avoid shopping in store (compared to 23% globally).
On the other hand, the French, Danish, and Germans were less persuaded by online shopping. Compared to a global average of 33%, just 24% of French and 22% of Danish said they shopped more online during the pandemic. Only 22% of Germans said they would shop more online following the pandemic, compared to 37% globally. And, although 29% of global respondents said they were less likely to shop in store because of the positive experience of shopping online, this was only the case for 19% of Danes.
Both the French and Danish show a strong preference for the physical dining experience. 40% of Danes said they will be eating out at their favorite restaurants now they’re open (8% above the European average). And just 21% of French diners turned to takeaway apps during the pandemic (compared to 31% globally).
APAC respondents are particularly dedicated to the in-store experience. 72% of Australians and 66% of Hong Kongers said they prefer to shop in a physical store (compared to 58% globally). And 63% of Australians, 72% of Hong Kongers, and 72% of Singaporeans said they’re looking forward to shopping in store for pleasure again (compared to 55% globally).