It is often said that shopping is a national pastime in Singapore and its shopping malls are the stuff of legend. The good news for ecommerce businesses is that this enthusiasm extends online as well.
Singapore is the most active ecommerce market in Southeast Asia. 40% of its population is made up of permanent foreign residents, and 23% of Singaporean citizens were born abroad.
With so many international ties, it comes as little surprise that 55% of ecommerce in Singapore is cross-border. So despite its small size (population 5.6 million) Singapore represents an attractive prospect for businesses looking to expand internationally.
It is a mature market with English as the main language and offers an extremely business-friendly environment. It is therefore a good point of entry into the rest of Southeast Asia.
Smartphone penetration is nearly 90% and tablets nearly 50%. They are avid online shoppers and ecommerce is booming. This burgeoning ecommerce market can be partly attributed to smartphone usage. 30% of online shoppers use their mobiles to make purchases at least once a week.
For merchants, entering the Singapore market through international acquiring is a sound first step, due to its openness to cross-border payments.
The Singapore dollar (SGD) is accessible from outside Singapore for processing and settlement.
However shoppers will face additional charges from their issuing bank due to payments being made with a non-domiciled merchant.
Merchants can consider using Adyen’s domestic solution to get lower interchange.
Due to the maturity of the cards business in Singapore, the authorization rate will not be significantly improved compared to other markets but there might be a slight improvement.
Många handlare stöder inte Bancontact köp genom mobilen, vilket kan minska konverteringen. Den traditionella versionen av Bancontact kräver att man legitimerar sig hos sin bank med ett digipass eller en kortläsare för att generera en token för autentisering.
Handlare borde använda sig av den mobila versionen som höjer konverteringen. Genom den är det även enkelt att handla från datorn då kunden bara behöver scanna en QR-kod för att legitimera sig.
Om du stöder Bacontact/Maestro behöver du se till att din Checkout inte kräver CVC då belgiska Maestrokort inte har CVC.