The use of SaaS technologies, such as cloud storage, collaboration tools and email management, is expected to reach $75 billion in global sales in 2015, according to Forrester. As business owners have the flexibility to move away from traditional contracts toward paying monthly or annual subscriptions, it is now vital that SaaS providers have the right partners to facilitate local online payment methods to suit local markets. For instance, while the U.S. is heavily credit card focused, in Europe, payment methods such as SEPA Direct Debit, Giropay, SOFORT, iDEAL, Carte Bancaire, and others are popular. In fact, nearly 60 percent of all transactions in Germany and the Netherlands for SaaS and subscription-based businesses are processed via SEPA Direct Debit.
Johann Butting, Head of Dropbox in Europe, Middle East and Africa said, “Dropbox has 120 million users in Europe and is growing faster here than in the U.S. As we grow it’s important we meet the needs of our customers, large and small, across different European countries. Adyen emerged as a great way to process multiple payment methods through a single platform, and will enable all our customers to pay with their preferred payment method."
Starting today, customers are now able to purchase Dropbox via Direct Debit across 12 countries in Europe, with additional European payment methods to be added in the coming months. Further, Dropbox will work with Adyen to expand to additional international markets later this year.
Pieter van der Does, CEO of Adyen, said “The demand for cloud storage is exploding, and we are thrilled to help Dropbox build on its success by providing access to more than 250 payment methods globally, and ultimately improving the customer experience in new markets. Just as Dropbox makes it simple to save and share files everywhere without losing a file, Adyen is making it easier for Dropbox to process payments anywhere – without losing a customer.”