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Space NK London Apothecary has partnered with Adyen, the payments platform of choice for many of the world’s leading companies, to help the specialist, multi-brand, British beauty retailer enhance its ecommerce payment offering as the business expands internationally.
Space NK made the strategic decision to change its payment provider to enhance the luxury customer experience it provides, and launch faster into new regions. A diverse range of payment solutions and a deep understanding of local markets was crucial to Space NK when choosing a payment partner. Using Adyen’s singular platform, Space NK will have visibility of transactions across regions to better understand trends and optimise the approach in each market.
“As a business looking to expand into new markets, it was important to us that we were able to offer our new customers the best possible online shopper experience using their preferred payment method. While the UK and US, our biggest markets, have very similar payment methods, we receive significant orders from the APAC region where there are numerous payment options and preferences. Now, we are able to create localised payment sites to improve the customer experience for our Asian customers and offer their preferred payment methods,” said Andy Lightfoot, CEO UK & US at Space NK.
Speed of deployment was a key consideration for Space NK as it looked to expand to new markets. They needed a provider that could offer local services quickly with minimal development time to become operational.
“As a luxury retailer, it was important we helped create a customer experience for Space NK that has a high-end feel. Offering several different payment options quickly and easily, to tailor the experience to each customer is key. By helping Space NK streamline the buying process the company ensure that its reputation and image of high-end luxury runs right through from the in-store or online experience, through to payment and the end product itself,” said Myles Dawson, UK Managing Director, Adyen.
Space NK will also roll out Adyen’s RevenueProtect product as part of its commitment to best practice customer experience and fraud prevention. By using machine learning and a rule-based approach, RevenueProtect can identify the behaviours behind each transaction, allowing Space NK to better determine genuine shoppers and block fraudsters without adding unnecessary friction to the checkout.
“We are confident that with Adyen acting as our payments provider, the buying experience will match the luxurious products that our customers are buying. We are excited to be working with them across a broad range of regions and look forward to expanding our partnership in due course,” concluded Andy Lightfoot.
Adyen (AMS: ADYEN) is the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers' globally preferred payment methods. Adyen delivers frictionless payments across online, mobile, and in-store channels. With offices across the world, Adyen serves customers including Facebook, Uber, Spotify, Casper, Bonobos and L'Oréal.
The cooperation with Space NK as described in this merchant update underlines Adyen’s continuous growth with current and new merchants over the years.
Starting out as a single store in Covent Garden in 1993, Space NK has become the ultimate destination for beauty discovery – home to 69 stores across the UK and Ireland as well as 31 locations in the US including free-standing stores and boutiques at Bloomingdale’s and Nordstrom.
In our stores and online, you will find a finely-honed edit of the most innovative products in the beauty world, including super-charged skincare, cutting-edge cosmetics and game-changing gadgets. This unique selection comprises over 70 brands, including Eve Lom, Laura Mercier, Nars and more.
Delivering a personal and bespoke service is of the utmost importance to us, and our team of highly trained makeup artists and skin and hair care specialists is devoted to offering well-informed, unbiased advice on the products and distinctive experiences tailored to your unique needs.