Reach your customers worldwide.

Businesses can reach the majority of shoppers in the enormous U.S. market with a combination of credit cards and PayPal. However, up-and-coming ways to pay include mobile payment/one-touch methods such as Apple Pay, Android Pay and Samsung Pay, and debit cards should not be discounted. 

In the case of Canada, debit is more favored, and Interac - a debit-based online payment method, is highly popular. 

 

North America

United States

United States

The world's second biggest retail ecommerce market (after China), the U.S. is dominated by cards, with PayPal the only alternative with an impact on the market. Around 95% of the U.S. population are Visa/Mastercard holders with Visa the leader when measuring combined debit and credit card purchase transactions.

Inside tip

Apple Pay, Android Pay and Samsung Pay have been generating an enormous amount of excitement, particularly around mobile payments at the point of sale. Adyen offers a full service Apple Pay and Android Pay solution, including reconciliation, reporting and settlement services.

Read moreRead less
Canada

Canada

Canada is the global leader in cross-border ecommerce for retail, with cross-border purchases accounting for 75% of all online transactions. Not surprisingly, most of these purchases are made from businesses located in the U.S.

Credit cards still remain the preferred payment method, followed by Interac and PayPal. Whilst Interac is a local direct debit scheme, it also provides online banking, which can be used for online purchases. 

Inside tip

Not only are Canadian shoppers open to cross-border ecommerce, but no local entity is required, even when using Interac. This makes it an exceptionally easy market to enter. Adyen covers all payment methods and has a direct connection to a local acquirer.

Read moreRead less