North America is home to over 357 million people with a total GDP of 19.6 trillion USD. There are currently 223 million people shopping online, with 30 million more new users expected by 2021.

North America
United States

United States

As the largest and best developed ecommerce market in the world, the US represents a huge opportunity. It has a relatively straightforward payments environment, dominated by cards. It’s home to many major international card schemes (Visa, Mastercard, American Express, Discover, and Diners) and so full market penetration can be realized through card acquiring alone. Adyen offers local acquiring in the US.

Inside tip

Apple Pay, Android Pay and Samsung Pay have been generating a lot of attention, particularly around mobile payments at the point of sale. Adyen offers a full service Apple Pay and Android Pay solution, including reconciliation, reporting and settlement services.

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Canada

Canada

Canada is the global leader in cross-border ecommerce for retail, with cross-border purchases accounting for 75% of all online transactions. Not surprisingly, most of these purchases are made from businesses located in the US. Credit cards still remain the preferred payment method, followed by Interac. Whilst Interac is a local direct debit scheme, it also supports online banking, which can also be used for online purchases.

Inside tip

Contactless payments are very popular with Canadian shoppers, making tap NFC capabilities at POS a must have. For ecommerce, Interac penetration in-app and on mobile web is gaining traction as Apple Pay and Google Pay™️ now offer Canadian shoppers a frictionless way to use their debit cards in an online environment for the first time.

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