Kenya

Kenya has one of the most mature mobile payments markets in the world. According to EY global, 80% of adult Kenyans have a mobile money account with transactions via mobile devices representing 87% of their GDP. Its large rural and unbanked population makes it the perfect context for these payment methods to thrive.

What separates Kenya from its East African neighbors is its rate of card penetration. 22% of the population uses debit or credit cards to make payments. Aside from this, cash-on-delivery is common for ecommerce purchases.