The purpose of the Total Economic Impact study by Forrester is to provide merchants with a framework to evaluate the impact of the Adyen payments platform on their organizations.
Based on customer interviews, Forrester noted the benefits in implementing the Adyen payment platform, including:
106% risk-adjusted ROI over 3 years and payback from their investment within 6 months
70% improvements in productivity gained in managing a reduced number of payment partners and platforms
50% efficiencies gained from accepting payments in new markets
40% reduction in the number of transactions declined by improving authorization rates
In the study, Forrester details not only quantifiable benefits, but also unquantified benefits, including the ability to recognize customers across channels and enable new experiences for them.
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