The Forrester Total Economic Impact Survey

Merchants see 106% risk-adjusted ROI

The purpose of the Total Economic Impact study by Forrester is to provide merchants with a framework to evaluate the impact of the Adyen payments platform on their organizations.

Based on customer interviews, Forrester noted the benefits in implementing the Adyen payment platform, including:

  • 106% risk-adjusted ROI over 3 years and payback from their investment within 6 months

  • 70% improvements in productivity gained in managing a reduced number of payment partners and platforms

  • 50% efficiencies gained from accepting payments in new markets

  • 40% reduction in the number of transactions declined by improving authorization rates

In the study, Forrester details not only quantifiable benefits, but also unquantified benefits, including the ability to recognize customers across channels and enable new experiences for them.

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