The shift toward unified commerce, also known as omnichannel commerce, shows no sign of slowing. Forrester predicts that unified commerce retail sales will reach $1.8 trillion this year.
Retailers who succeed in this multi-channel environment will provide the best of both worlds: seamless and efficient experiences, in-store and online.
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While a good payment platform can shed light on subtle customer interactions, it should also pick up on less-subtle ones. For example, when cards used in one location show up hundred of miles away minutes later, they raise immediate red flags for being fraudulent purchases.