Digital shapes Brick & Mortar in the U.S.

Learn how unified commerce meets the demands of the emerging shopper

In-store shopping is far from dead. Our survey of 2,000 U.S. consumers unlocked distinctly different preferences for in-store and digital shopping, with intriguing common threads that unify the two. Our research indicates in-store shopping sorely needs an update driven by consumers’ digital preferences.

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People still really like in-store shopping

for all the things digital shopping doesn't give them

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Unified commerce is important when it’s time to check out

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Evolving Retail

Learn how digital is shaping the future of brick & mortar

Learn more about creating a unified experience that blends what consumers love about online and in-store shopping. When done right, both online and in-store spending will increase.

 

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