In-store shopping is far from dead. Our survey of 2,000 U.S. consumers unlocked distinctly different preferences for in-store and digital shopping, with intriguing common threads that unify the two. Our research indicates in-store shopping sorely needs an update driven by consumers’ digital preferences.
Learn more about creating a unified experience that blends what consumers love about online and in-store shopping. When done right, both online and in-store spending will increase.
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