Branded mobile app
Mobile web browser
Web browser using a computer
Shoppable social media
Branded brick-and-motor store
Other physical presences e.g. pop-up stores, mobile store, etc.
With the shuttering of countless brick-and-mortar stores, an unprecedented number of consumers have switched to digital channels to shop and transact. Consumers are seeking safe and quick low- and no-touch purchase experiences. The D2C model gives brands an inroad to capitalize as businesses seek ways to adapt to pandemic-driven market shifts.
Direct-to-customer businesses remove steps in the shopper journey, allowing brands to own the relationship between their product and the consumer. This seemingly personal approach deepens customer relationships and builds both trust and loyalty, especially with the option of membership perks and a strong payments strategy.
of customers will buy directly from brands they trust
of customers are less likely to shop a brand with limited payment options
of D2C businesses offer alternative payment methods
of D2C businesses offer loyalty payment methods
A payments platform that offers unified commerce makes it easy for brands to expand into all digital and in-person channels their customers frequent. Not only do effective D2C payment strategies provide consumers with choice at checkout, they also reduce incidents of fraud and create a seamless customer experience no matter where people shop.
The majority of enterprise respondents said that their D2C strategy allows for better customer engagement and loyalty (83%), greater control over the customer experience (89%), and greater agility and competitive standing (93%).