2018 European retail report

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Key findings

To help you understand shoppers better we've commissioned 451 Research to survey over 5000 shoppers and 500 retailers in the UK, Spain, France, Germany, and the Nordics. The results included:

  • The three fundamental customer demands: convenience, context, and control.

  • Quick service restaurants (QSRs) have the strongest desire to increase collaboration between in-store and online sales channels.

  • Not being able to meet expectations has a direct impact on the bottom line; long queues cost retailers €16.3 billion in potential sales over the last 12 months.

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