Adyen’s City reports
Discover the top business trends in the city where everyone pulls together
Featured artist from Leeds
Lucy Gordon @lcygdn
The rise of ecommerce provides brands with a direct channel to their consumers. This is particularly relevant for Yorkshire, given its manufacturing heritage. But many local manufacturers feel they lack the internal expertise. So here’s a summary of some expert advice:
Set clear objectives
Assign a project champion
Start small
Get to know your new audience
Call in the experts
Lets customers order in-app and pay-at-table
Provides an additional marketing channel
Helps to manage footfall
Sarah Hardy – Marketing Manager, North Brewing Co.
Craig Pollock - Co-Founder, QTap
Measures chosen to increase agility over the last 12 months
the biggest challenges of updating technology and keeping up with change
Lewis Sellers – Managing Director, Pinpoint
Every Leeds business talked about the fantastic support communities you can find in the city. There’s a genuine spirit of pulling together. Here are some examples of business support communities in Leeds:
Our interviewees all said they’d be more than happy to support other Leeds businesses. So don’t be afraid to send someone a message on Twitter or connect with them on LinkedIn. You’ll find a list of collaborators waiting to hear from you in the full report.