2018: Year of the Consumer

Our exclusive coverage of payments and retail trends by Adyen APAC President Warren Hayashi

The rush for the consumer is here

Fortune favors the bold, and well prepared. Many global brands have been rewarded for investing in Asia Pacific. For continued success, they now need to embrace a new strategy: one that unifies commerce around the consumer.

Get this exclusive report by Warren Hayashi and equip yourself with the latest payments and retail insights, including:

  • The real intent of omnichannel: unified commerce
  • The importance of APAC and Southeast Asia for retail
  • Payments as the new loyalty program
  • Lucrative new markets beyond China

Sign up for your free report

Register now and have the direct downloadable link for 2018: Year of the Consumer delivered to your inbox.


““ From retail businesses to ride-hailing companies, we expect to see a lot of mobile wallets starting up in Southeast Asia. But wallets are really a big consumer play and this growth adds another dimension to the rush for the consumer.”

Warren Hayashi, President, Adyen APAC”

Business. Not boundaries.

Adyen is the payments platform of choice for the world’s leading companies. We’re the only provider of modern, end-to-end infrastructure connecting directly to Visa, Mastercard, and the payment methods preferred by consumers around the world. For frictionless payments across online, mobile, and in-store, choose the platform that defies limitations and puts business first.

Companies working with Adyen

Are you looking for test card numbers?

Would you like to contact support?