A look further afield: Hygiene-conscious
The hygiene of retail destinations is a significant concern for Singaporeans, ranking higher than most countries we surveyed.
Three quarters (75%) have avoided shopping for non-essential items in stores since the pandemic, compared to the global average of 61%, 60% of Australians, 63% of Americans, and 72% of Brits. For 57% of Singaporeans, this behavior is driven by concern about being in close proximity to strangers when in shops, compared to 47% of shoppers globally. Singaporeans rank on par with Australians, and Brits in this regard, but only 46% for Hong Kongers are concerned about social distancing in stores.
39% of shoppers worried about touching items that others have touched when visiting stores, compared to the global average of 35%. Hong Kongers rank much higher in this regard (43%), while Australians are more relaxed (32%).
Payments is another area of caution. More than any other nation except Brazil, Singaporeans care about the hygiene of payments terminals (72%). This compares to the global average (54%), Australia (50%), Hong Kong (59%), Australia (50%) and the UK (59%). Half said they used to prefer cash but have switched to card, contactless or digital wallets due to the pandemic, second only to Brazil (54%), while 47% of Hong Kongers made this switch and the global average sits at 41%.
True to their tech-savvy nature, three quarters (72%) of Singaporeans want retailers to use technology to reduce person-to-person contact and provide a more hygienic shopping experience. This is more than in any country (apart from Hong Kong – 72% also) and far above the global average of 51%, the UK (49%), Australia (48%), and the US (52%).