How can marketing teams benefit from cross-channel payments data?
6 minutes
The behaviour, preferences, future choices of Italian consumers are always evolving, especially when it comes to their preferred shopping experiences.
Nowadays we see a significant increase in the use of smart payments for most of their purchases: +16% compared to 2021 data.
This Cashless Report was commissioned to IPSOS by Adyen to explore new payments trends that merchants need to be sure to keep in mind in order not to loose clients.
Companies all over the world say that well-structured online payments make all the difference in customers' shopping experiences overall. Do you want to know how to create a coherent and consistent positive brand experience and transform a user into a happy loyal customer?
Fill in the form and download our guide to find out more
of consumers choose smart payments
has had hybrid shopping experiences
regularly shops on e-commerce