Customer stories
Sport Alliance x Adyen for Platforms: Tech fuels fitness
Learn how the Sport Alliance GmbH group developed its own payment solution with the help of Adyen for Platforms, providing users across Europe innovative and seamless processing.
For an industry that’s constantly on the move, agility and efficiency are crucial to success. No one knows this better than Sport Alliance GmbH.
As the market leader in Germany, Sport Alliance is dedicated to digitizing the fitness industry worldwide through cloud-based gym software. With over 6,000 studios and sports facilities as customers, including John Reed and Gold’s Gym brands, it provides a digital infrastructure that covers all daily gym tasks and operations.
For users to benefit from a holistic approach, the Sport Alliance ecosystem includes various partners. Among them is Magicline, an all-in-one software solution. Its Payments feature offers customers transparent processing of one-time, recurring, and terminal payments.
When it came to powering Magicline Payments, Sport Alliance found a perfect fit in Adyen. We spoke to Nico Richter (Group Product Manager at Magicline) and Dean Ranzenberger (Product Manager at Magicline for Magicline Payments) about implementing their native payment solution and the successful collaboration with Adyen.