The Malaysia Retail Report 2023


We asked
12,000+ businesses
and 36,000 consumers
from 26 markets 
about the state of retail

Retailers' investment in unified commerce is paying off

Connecting online and offline sales channels delivered a 20 percentage point boost to revenue growth for retailers. 

Malaysian consumers are more deliberate in their purchases after the pandemic

Shoppers are not just motivated by prices now. Most customers (79%) want shopping to be more convenient and rewarding through tailored journeys and discounts.

Fraud is a critical point of concern for many Malaysian retailers

But businesses need to do more to protect their revenue and shoppers. 36% of retailers suffered significant losses from fraud and chargebacks.

Unlock fresh insights and data-driven strategies for your retail business

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