The Malaysia Retail Report 2023
Connecting
ambitions
We asked
12,000+ businesses
and 36,000 consumers
from 26 markets
about the state of retail
Retailers' investment in unified commerce is paying off
Connecting online and offline sales channels delivered a 20 percentage point boost to revenue growth for retailers.
Malaysian consumers are more deliberate in their purchases after the pandemic
Shoppers are not just motivated by prices now. Most customers (79%) want shopping to be more convenient and rewarding through tailored journeys and discounts.
Fraud is a critical point of concern for many Malaysian retailers
But businesses need to do more to protect their revenue and shoppers. 36% of retailers suffered significant losses from fraud and chargebacks.
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