The emerging US shopper

Learn how unified commerce meets the demands of the US shopper today

Digital shapes Brick & Mortar in the U.S.

In-store shopping is far from dead. Our survey of 2,000 U.S. consumers unlocked distinctly different preferences for in-store and digital shopping, with intriguing common threads that unify the two. Our research indicates in-store shopping sorely needs an update driven by consumers’ digital preferences.

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