Retail is transforming. Consumers today expect more choice, speed, and convenience. Retailers have to fit around them - not the other way around.
This is a challenge, but also an opportunity. Retailers that get it right, will build lasting relationships with their shoppers and have an edge over the competition.
To help you identify the areas to focus your efforts, we surveyed 2000 U.K. shoppers and 500 retailers. And we uncovered some interesting facts about the British shopper.
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