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Brazil is the largest online market in Latin America, representing over 40% of the region’s ecommerce sales and expected to maintain a healthy annual growth rate of 11%.
The Brazilian shopper
The Brazilan online shopper is young, urban and has an eye for a bargain. They actively look for the best deals and are more likely to purchase if there is a promotion attached.
Paying in installments
80% of online payments in Brazil are made in installments, including small value items. These are interest-free for the buyer and are collected month-by-month.
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Who's this guide for?
Are you a business executive or payments manager in a growing ecommerce company? Are you evaluating your next opportunities for international expansion? Do you want key insights into the payment behavior and local market conditions of fast-growing markets across Brazil?
This guide is for you!