Showroomprive.com selects Adyen’s payment solution to ramp up growth across Europe
Showroomprive.com, Europe’s leading private online sales company, has called on the expertise of Adyen, global provider of international and omni-channel payment solutions, to facilitate rapid European expansion. This relationship forms part of Showroomprive.com’s strategy of teaming up with innovative technology partners to support its double-digit international growth.
With Adyen, Showroomprive.com is able to maximise the number of online payments made from any device – notably smartphones and tablets. Mobile devices already account for more than 40% of the company’s orders. Providing a great mobile purchasing experience is a priority for Showroomprive.com, as its customers don’t always have access to their PCs during a private sale, for instance.
Adyen also enables Showroomprive.com to increase its international customer base by offering a choice of payment methods adapted to each local market. Adyen provides very extensive international coverage with the capability to process more than 251 payment methods and 187 currencies, so Showroomprive.com can continue to grow in the countries where it already operates a website (Spain, Italy, Portugal, the UK, the Netherlands, Belgium, and Poland), while pursuing its international expansion and its target of generating revenues in excess of €500 million in 2014 for all countries. PingKi Houang, Showroomprive.com’s CEO, stated: “Adyen has become a key player in the payment industry. It is an ideal partner for us as it provides the technology tools we need to support our international development.”
For fraud prevention, Showroomprive.com relies on Adyen’s integrated risk management solution to selectively authenticate higher-risk transactions with 3D Secure. Adyen enables the dynamic implementation of cardholder validation through the Verified by Visa and MasterCard Secure Code mechanism, based on the transaction’s risk level. Showroomprive.com can continuously configure and adapt this feature to its business model in the Adyen back office, with advice from Adyen’s team. PingKi Houang said: “Adyen has unparalleled expertise in payment and offers innovative solutions to maximize the conversion rate of e-commerce and m-commerce payments. The great responsiveness of Adyen’s team in France and their attention to our needs is another strong asset. We already use the Adyen platform in four countries and aim to speed up its implementation in the other countries where we operate, because we’ve already seen the positive impact of Adyen’s solution on our results.”
Roelant Prins, CCO of Adyen, sees a great cultural match between the companies: “Innovation and international development are two major dimensions of our strategy, embedded in the DNA of both Adyen and Showroomprive.com. We’re very proud to help this big name in e-commerce expand internationally and to support its rapid growth with solutions that are at once completely reliable and flexible.