Please read this privacy statement if you would like to know more about the way Adyen India and its group companies around the world (hereinafter referred to as “Adyen” or “we”) collect and further process your Personal Information.

When you visit the Adyen website hosted by Adyen, correspond with us, are (or are in the process of becoming) one of our merchants or partners and where we provide payment aggregation services, we process Personal Information about you.

For the purposes of this Privacy Statement:

“Personal Information” means any information that relates to an individual, which, directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such person.

The terms of this Privacy Statement will be effective when you avail of our services via us or our partners. If you do not agree with this Privacy Statement, you are free not to use the part of our services and, where applicable, request you to reach out to the relevant merchant or partner.

Who is Adyen?

Adyen India inter alia provides online payment gateway services and payment aggregation services in India, across multiple channels which means that Adyen facilitates merchants to connect with acquirers and handles payments for merchants.

When, why and how do we process your data?

When you browse our website, we process your IP address, Google Analytics ID, internet browser and device type, location data and your use of our website and the app, including which pages you visited, how you got to our website, the time and length of your visit and your language preferences.

We use this data for our legitimate interests of making sure our website works properly, including debugging, to be able to deliver you content and for distributed denial-of-service (DDOS) mitigation on our website, and improving our website and to perform statistical analyses for optimizing our website. We also use this information to provide you with personalized offers tailored to your needs and tailoring what we show you to your preferences, with your prior consent.

We collect this data using cookies and similar techniques, including tags/beacons and javascripts. More information about these techniques can be found in our Cookies Policy.

When we collect information about how you use our website, such as which landing pages you visit and which items you look at, we do so in order to make a determination about how we could best provide our services to you. For example, if you read about our products and services on our website, we might classify you as a user or a website visitor who is interested in our products and services and therefore as a potential merchant. Based on the audience we expect you belong to, we may act, for example by contacting you with offers about our products and services, if we have your consent for this.

In order to make the most accurate assessment about which audience you likely belong to, and as you can also read in our Cookies Policy, we also use tracking cookies. These cookies track information about how you use our website and which other websites you visit, for example to show you advertisements if we suspect that you might be interested in our products and services. We only place these tracking/targeting cookies with your prior consent. For more information about these tracking cookies, please view our Cookies Policy.

If you subscribe to our products and/ or services from us (and/or our partners) sign up to become one of our customers by entering into an agreement with Adyen, we collect the relevant information required by us to establish and perform a contract with you and/or provide our products or services to you, through our partners, including your Personal Information such as contact information, address, ID documentation, tax information and payment details. We use this information to set up our products and services for you, including to provide you with support and also for onboarding and integration of merchants or partners to our platform. onboarding, integration to our platform, helping you with settings in the Adyen Customer Area, and other actions which need to be taken to establish or perform our contract with you. In addition, we use your information for our legitimate interest of managing our internal administration and for complying with our legal obligations, such as KYC and taxation obligations.

We also collect data about your use of our products and services and your customer area account, including your login details, and the questions, queries, comments and complaints you send us in relation to our business relationship. We process this data to be able to perform our contract with you by following up with you and providing you with support and for our legitimate interest of being able to optimize and improve our products and services.

We can also use your (company) e-mail address for: keeping you up-to-date with our products and services; making you offers tailored to your needs (meaning similar products and services you have already purchased from us); or inviting you to events. We have an obligation to act in compliance with national and international laws, regulations and sanctions and to prevent fraud, money laundering and financing terrorism. As we are active in the financial sector, we are not allowed to accept just any customer without checking them and we have to determine and report when suspicious transactions take place. Therefore, if you are applying to become one of our customers and during the performance of our agreement, we will need to collect up to date information and documents to:

  • Verify your identity;
  • Identify the ultimate beneficial owners of your business;
  • Identify the purpose and intended nature of your future business relationship with us;
  • Monitor your behavior and transactions using automated systems which detect risks and verify the origins of your capital/assets; 
  • Check whether a natural person representing you is competent to do so (and verify the identity of this person); and
  • Check whether you act on behalf of yourself or on behalf of a third party.

To carry out the above checks, we will require certain documents and information (including officially verified documents, Aadhaar number etc.) as may be prescribed under the Indian legal framework. To this end, we process the information (including Personal Information) that you have provided and other information created by your use of the Adyen services. which may include your Personal Information such as name, your contact information, a copy of your identification document, the address of your legal representative and shareholders, your bank account number, information contained in correspondence between us, bank statements, your signature and an extract of your company registration document. We may use third party identification and verification services in order to assist us to verify your identity and the documents provided to Adyen.

We use this data to ensure the safety and integrity of the financial sector by aiming to identify, prevent and counter illegal conduct and to comply with our legal know-your-customer and anti-money laundering obligations.

Adyen may use automated decision-making, including profiling, when we enter into, or for the performance of, a contract with you or our partners to provide you our products and/ services, where allowed by applicable laws or if based on your consent. If this decision would produce legal effects or otherwise similarly significantly affect you, you have the right to obtain human intervention, express your point of view or to contest the decision based solely on automated processing, including profiling.

Adyen processes your Personal Information for the following purposes:

  • To provide you with the services pursuant to any agreement between and yourself;
  • To improve our products and services;
  • To comply with applicable laws and regulations;
  • To conduct analysis for statistical, strategic and scientific purposes;
  • To protect our platform, systems and services from misuse, fraud, financial crimes or other unauthorized or illegal activity including the prevention, investigation and detection of (payment) fraud on the basis of legitimate interest; and
  • For reporting and training purposes.
  • When Adyen has processed your transaction

Adyen India provides payment aggregator services, which means that we integrate with other companies who provide acquiring services.  The acquirers accept payments on behalf of the relevant merchant and then transfer the funds paid by the shopper (“you”) to the merchant. Adyen’s role is limited to integrate with the companies who provide acquiring services, these companies request the relevant payment scheme, such as Mastercard or Visa, to authorize the transaction and send this to the shopper’s bank for approval. If this bank gives approval, Adyen is notified of this by the relevant payment scheme and makes the payment to the merchant’s bank.

Via our website, you can contact us or ask us to contact you regarding questions, queries, (support) requests, comments or complaints, fill out an application to become a merchant or a partner or sign up for a test account. When you do this, we collect the information that you fill out, including your name, company, contact details, the reason you are contacting us, verification that you are not a robot and other information you decide to provide us. You can also contact us by calling us or e-mailing us using for example the contact details listed on our website. If you do so, we will collect your name, company and any other information we need to be of further assistance to you and/or communicate with you.

We use this data above to answer your question, comment or complaint and respond to your queries and (support) requests and to assess your application to become a merchant or partner. As such, this data is used by us to establish or perform our (future) contract with you and for our legitimate interests in following up with you. We also use the data above for our legitimate interest of conducting business with you and managing our internal administration, for training purposes, for establishing and performing our contract with you, for our legitimate interest of conducting marketing research so we can improve our products and services and to be able to offer our (future) merchants tailored products and services.

If necessary, we can also process any of your information above for our legitimate interest of protecting our legal rights, for example in connection with legal claims, and when we have a legal obligation to process your information. We may also transfer your data in the event of a company reorganization, merger, or sale.

With whom do we share this information?

We need the help of third parties to be able to provide the payment aggregator services. It will inter alia depend on your location, payment method and issuing bank which of these payment schemes is used. Additionally, we share your information with the merchant with whom you are shopping. We may also share some of your information with competent authorities and/or regulators in case this is required to comply with our obligations as a financial institution, for example for the purpose of preventing money laundering and terrorist financing.

We need the help of third parties to be able to offer you our website and our products and services. Where necessary and subject to applicable law, we will share your information with our service providers and professional advisers (e.g. IT providers, KYC partners, CRM providers, marketing support providers (such as agencies which manage our social media accounts), social media providers such as LinkedIn, analysts, customer service providers, business development providers and legal service providers). We have concluded agreements with our service providers to protect your Personal Information.

If our business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s adviser and will be passed to the new owners of the business.

Otherwise we will not share your information with any third party, unless we have your permission (for example if we wish to share your details with another group company for their recruitment purposes), where this is necessary in connection with the purposes above or with legal claims or when we have a legal obligation to do so.

How we process data for our newsletter and marketing purposes?

You can sign up for our newsletter or receive invitations to events using your name and e-mail address via the sign-up form on our website. When you fill out this form, you indicate your consent to receive our newsletter and invitations. You can at any time unsubscribe from receiving these e-mails by following the instructions provided in the newsletters.

If you are one of our merchants, we may contact you in relation to relevant products or services, for our legitimate interest of developing our business. We can do this via e-mail, or, we connect to you on LinkedIn and/or to send you messages on LinkedIn or any other social media platform. If you are not yet one of our merchants, we will only contact you, for example via e-mail or on social media, with offers or about our products or services. When we contact you in this context via e-mail, you always have an opportunity to opt out at any moment by following the instructions in the e-mail or by contacting us using the contact details below under ("Contacting us").

You can also download content, for example white papers and research reports, from our website using the forms designed for this purpose. We collect the data you fill out on the form, including your name, company, country and e-mail address. We process the data you fill out on this form for our legitimate interest of keeping track of who downloads our content.

How long do we keep your information?

We will always only keep your data for as long as we reasonably need it for the purposes listed above. We do not retain any Personal Information for longer than is required for the purpose for which such information may lawfully be used or is otherwise required under any applicable law for the time being in force.

The retention terms above can be longer if we are required to keep data longer on the basis of applicable law or to administer our business. If we need to keep any information longer for our legitimate interest of protecting our legal rights, we will keep the necessary information for this purpose until the relevant claim(s) has/have been settled.

Social media buttons

We use plugins on our website from social media networks such as Facebook, LinkedIn and Twitter. You can recognize these plugins by their logos. We also use plugins for the embedded video players which can be found on our website. Our plugins will not collect Personal Information about you, unless you click on these logos or videos. If you click on them, these plugins are activated and automatically transmit data to the plugin provider.

We do not have any influence over which data these providers collect from you and we are also not aware of the extent of their data processing. If you would like more information about their data processing, this can be found in the respective privacy policies on the websites of these providers.


We use cookies and similar techniques, such as tags/beacons and javascripts, which are small text files stored on your device. Using cookies is a way for us to make sure that our website is continuously improved, meets your needs and can be used as a tool to optimize our marketing strategy. In order for us to do this, we place functional cookies to make the website function as well as marketing cookies which help us target the right people and show them advertisements. Some of these cookies track your use of our website and visits to other websites and allow us to show you advertisements when you browse other websites.

Please view our Cookies Policy for more information on our use of cookies.

How do we store your information?

We store and process your information including Personal Information in our data centers. We protect your information using physical, technical, and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure, and alteration. Some of the safeguards we use are highly segmented network, data encryption, physical access controls , and information access authorization controls (for example, need-to-know policies)

How do we protect your data?

We are committed securing your Personal Information and have taken steps in this regard in compliance with applicable law. In order to prevent unauthorized people or parties from being able to access your data, we have put in place a range of technical and organizational measures to safeguard and secure the information we process from you.

Where do we transfer this information?

Some of the information you send us may be shared with other Adyen group companies outside of India, when this is necessary for the purposes mentioned above. These countries include the countries in which we have operations (you can find a list here). It also includes the countries in which some of our service providers are located, such as the United States.

Updates to this Privacy Statement

Adyen India reserves the right to change, modify, add or remove sections of this Privacy Statement at any time for any reason. In case, any changes are made in this Privacy Statement, Adyen India shall update the same on its website. Once posted, the changes to the Privacy Statement are effective immediately, unless stated otherwise. You are advised to periodically review the website for the latest information on our privacy practices.

In the event the revised version includes a substantial change, we will provide you with an appropriate prior notice by posting a notice of the change in the Adyen Customer Area and/or on the Legal page.

Contacting us, questions and complaints

Questions, comments, requests or complaints concerning this privacy notice and the way we process your Personal Information are welcomed and can be addressed to our Nodal Officer

Email ID:
Contact No.: +91 8591467357

If the information provided by you and in our records is inaccurate or deficient, you may contact the Nodal Officer to rectify the same.

If you have a complaint about the way we handle your Personal Information, you also have the right to address this with the data protection authority of the country in which we are located.

Version 2 as of August 31, 2021

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