A look further afield: Online shoppers and in-store lovers
Perhaps because they changed their shopping behavior more than any other nation during the pandemic, but Singaporeans can’t wait to get back to physical stores.
Half of Singaporeans (49%) said they shopped online more during the pandemic, compared to the global average of 41%. Only Brazil had a higher percentage in this regard (50%), while closer to home, this figure stood at 42% in Hong Kong and 27% in Australia.
Almost three quarters (72%) look forward to shopping in-store for pleasure again, level with Hong Kong, and above all other countries surveyed. Globally, 55% of consumers look forward to shopping in store again, while 63% of Australians, 58% of Americans and 48% of Brits feel this way.
Singaporeans are advocates of the physical store, with 59% preferring to shop in person rather than online – rising to 71% among the over-55s. This compares with the global average of 58%, 72% for Australia, 66% for Hong Kong, and 50% for the UK.