Adyen Agility Report Hong Kong
Consumer needs are changing and sales channels are in flux. In this 2020 report, we've collaborated with the Center of Economic and Business Research (Cebr) to bring together data insights from consumers and businesses in 16 key markets globally – in particular, learnings from some of the leading brands we partner with in Hong Kong and around the world.
This report will be a useful guide for businesses as all of us seek to quickly find our footing in a world like never before.
In this report, we talk a lot about unified commerce. But what is it, and how does it differ from omnichannel?
Omnichannel businesses are already delivering great cross-channel experiences to their customers. But systems behind the scenes are often unconnected. Cross-channel reconciliation is difficult so you can’t offer total flexibility to your customers. And implementing changes that impact multiple channels and regions can be complicated.
With unified commerce, payments from all your channels feed into the same system. This allows for greater flexibility for your customers and better insights for you. It also keeps you agile since you can add new channels and support new customer journeys quickly because everything’s connected.