Exploitez pleinement les données de paiements

Unified commerce

It used to be multichannel, then it became omnichannel, and now it’s unified commerce. In simple terms it means everything is connected: Your customer can buy via multiple devices and channels, and across multiple markets. And, instead of each interaction being managed by separate systems, it’s all consolidated into one.

Unified commerce gives you some really interesting insights from your payment data. For example, if you have an ecommerce site and physical stores you can:

• Measure the impact a new store has on your ecommerce sales
• Identify clusters of online shoppers to help you decide where to open a new store
• See what proportion of your in-store shoppers come from overseas

Découvrez | Le commerce unifié : les plus belles expériences d'achat

Customer personalization

Insights from your payments data will let you create tailored experiences for all your customers. In fact you can be so targeted that no two customer journeys need look the same.

Personalized checkouts

Take a look at the two checkout flows below. This is the same checkout, but two different customers. The checkout has adapted to the customer’s location and the apps they have installed on their smartphone.

Marketing contextuel

Il s’agit d'envoyer le bon message au bon acheteur au bon moment. 50 % des consommateurs américains veulent recevoir sur leur smartphone des bons d'achat et des réductions géolocalisés.

Pour y parvenir, plusieurs moyens s'offrent à vous. Vous pouvez, par exemple, envoyer des notifications push aux acheteurs qui se trouvent près de votre magasin, en les incitant à entrer à l'aide d'une réduction sur un article qu'ils ont recherché sur Internet. Et parce que la plupart des terminaux de paiement sont équipés de boîtiers « beacons », vous pouvez aussi identifier votre client au point de vente via son application mobile. Vous pouvez alors lui proposer de payer directement via l'application et de débloquer les points de fidélité qu'il a accumulés.

Contextual marketing

This is all about sending the right messages to the right shoppers at the right times. 50% of US shoppers want location-based discounts and coupons sent to their smartphones.

You can do this in different ways. One example is to send push notifications to shoppers near your store, enticing them inside with a discount on an item they’d been browsing online. Or, since most new payment terminals come with beacons installed, you can recognize your shopper at the point of sale via their mobile app. You can then give them the option to pay in-app and relinquish points they’ve accumulated.