Regional spotlight: In-store tech enthusiasts
Overall, the global expectations of stores are high, with 52% saying that store layout is important to them. This climbs to 57% in France, 65% in Spain, and as high as 68% in Poland and Italy.
In Europe, Polish, Spanish, and Italian consumers hold in-store technology in higher regard. 46% of Italians want retailers to use technology to make the experience more interesting (vs 36% globally). And 48% of Italians, 53% of Spanish, and 57% of Polish want to see the likes of augmented reality, virtual reality, and smart mirrors in stores (compared to 39% globally).
In Brazil, this enthusiasm for experiential in-store tech climbs to 64%, almost double the global average and as much as 78% say they’re more likely to shop with retailers that use technology to improve the shopping experience (compared to 51% globally). Brazilians also view technology as a means to improve security during the pandemic. 48% say restaurants should do everything they can to introduce new contact-free ways to pay (compared to 23% globally).
Singaporeans are the most devoted tech enthusiasts. They see it as a way of keeping a safe distance with 72% wanting retailers to use in-store technology to reduce contact (compared to 51% globally). They also see it as a means for enhancing experiences both in store and when dining out. 41% would like restaurants to use technology to improve the experience (vs 23% globally), 59% like it when retailers use advanced technology in stores (compared to 39% globally), and 55% want retailers to use technology to make the experience more interesting (vs 36% globally). They’re also the most enthusiastic about in-store m-commerce, with 68% wanting to see in-app payments in store (compared to 47% globally).