There’s nothing like a global crisis for reassessing your priorities. Initially, it was all about bare essentials, which explains the stock-piling of toilet roll and long-life milk (although not so much the hair dye). What followed for many was a period of boredom, isolation, and anxiety. Throw in some financial concerns and the shadow of a global recession and we’ve got an understandably cautious consumer.
As consumer confidence falters, each purchase takes on a greater significance. But our research finds that, if you win a customer’s loyalty, they’ll stick by you.
Robbie Tutt ~ GM Digital and Technology, Aesop