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Fruugo, a technology company operating a global online marketplace, has chosen Adyen (ADYEN:AMS), the global financial technology platform of choice for leading businesses, to provide its customers with an enhanced payments experience. Through its use of Adyen’s platform, Fruugo is able to offer a wide range of local payment methods in each of 41 different countries in which its marketplace operates.
Thousands of sellers from all over the world use Fruugo’s technology to access a global audience for their products. Fruugo makes selling globally easy for sellers, as with a single Fruugo account they can reach shoppers in 41 countries. Adyen’s technology has been integrated to the Fruugo platform to provide global acquiring capabilities and the local payment methods customers across the world want to use to pay. This amplifies Fruugo’s offering to both retailers and customers and boosts its retail presence globally thanks to bespoke, seamless payments experiences. This experience is enhanced by offering local currencies and payment methods as the default, no matter where the customer is shopping.
Furthermore, Adyen’s single platform provides a powerful risk management solution for Fruugo, protecting against fraudulent transactions while increasing approval rates. This provides customers with a frictionless customer experience, and helps improve Fruugo’s bottom line by preventing genuine transactions from being unnecessarily declined.
“Retailers have had a challenging year, with many having to bolster or even create an online offering in response to the pandemic.” commented Tony Preedy, Managing Director of Fruugo. “Our role as a marketplace is to help retailers recover and grow, by making it easy for them to sell internationally and reach a global customer base for their products. Integrating Adyen into Fruugo’s unique and proprietary technology stack helps us to offer shoppers a secure and frictionless shopping experience, providing the tailored payments experiences based on market preferences that are vital for the localisation of our offer.”
“Adyen was designed as a global platform from the outset. So, helping brands understand and offer preferred payment methods and creating slick experiences no matter where the customer is from or how they want to pay, is at the core of what we do. We’re passionate about facilitating growth for retailers, and are big advocates of marketplaces to help achieve this,” said Colin Neil, Managing Director Adyen UK. “We’re excited to be on this journey with Fruugo, to help transform its marketplace experience and provide the payments expertise to help facilitate growth in every market it seeks to operate in, globally.”
Fruugo’s mission is to enable online shoppers everywhere to buy from online retailers anywhere.
Fruugo is a highly diversified global online marketplace supporting e-commerce transactions in 41 countries, 31 currencies and 28 languages. The business is fast-growing, asset light and built for scale through its proprietary technology platform.
Fruugo mitigates the complexities of online cross-border trade for retailers by:
Fruugo’s growth is driven by the accelerating global customer shift towards online shopping, a diverse retailer base, extensive product catalogue, and wide geographical reach. In addition, Fruugo’s on-going investment and improvements in its platform are aimed at continually driving higher traffic and sales volumes and improving the overall shopping experience.