Customer stories

Zadig&Voltaire at the forefront of the new generation of retail

Find out how Adobe Commerce and Adyen have supported this luxury brand in its digital transformation by unifying their online and offline customer journeys.

16 February, 2021
 ·  5 minutes
Close-up of a stylish black leather bag with a golden logo, held by a person in a textured coat.

Created in 1997 by Thierry Gillier, the luxury ready-to-wear brand Zadig&Voltaire now has a global presence with almost 350 boutiques and department store concessions.

From its birth, Zadig&Voltaire stood out for its knitwear, cashmere in particular, with a rock n’roll style that quickly became synonymous with the brand. With an original focus on women's fashion, the brand has diversified into a men’s range, as well as a children's line, and numerous accessories (handbags, shoes).

In 2008, Zadig&Voltaire expanded into the world of online shopping with the development of an ecommerce site built on Adobe Commerce. Ten years later, the brand decided to overhaul the architecture of their digital infrastructure with the migration of its ecommerce platform Magento 1 to Magento 2 (now Adobe Commerce). Their objective was to unify the online and offline customer journey through the standardization of payment data, while supporting the brand's international expansion through the creation of online stores and the acceptance of local payment methods.

Find out how Zadig&Voltaire managed to meet these challenges in the midst of a pandemic thanks to the expertise of Adobe and Adyen.

Fashion models showcasing various dresses from Zadig & Voltaire collection

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