Fuel your growth ambitions with payments innovation and optimisation

As technology propels the economy forward, explore how payments can boost your revenue and growth. Whether you want to accept credit card payments or unlock long-term value for your business and your customers, check out the top tips on getting the most out of your payments setup.

29 February, 2024
 ·  7 minutes
An image showing a lady shopping on her phone

There's a lot to think about when you're scaling your business. From distribution to logistics, marketing communications to customer service, the complexities only increase as you expand to new markets and sales channels. It can be easy to overlook payments, but behind every seemingly quick and easy transaction hides a world of technology and knowledge. There are many connections as each transaction is processed, leaving room for error.

It's thus critical to streamline the end-to-end payment process, making adjustments that ladder up to boost your business' growth and revenue. The right financial technology platform can optimise your payments setup, strengthen your customer experiences, operational efficiencies, and risk management, and give your business the competitive edge it needs.

Unlock lasting business value with payments

Payments are more than a cost centre – an optimised payment setup has the potential to help enterprises unlock lasting business value by driving revenue and simplifying expansion. Leverage our single financial technology platform to accept payments everywhere, grow into new markets, and quickly offer up-and-coming payment methods to let your customers pay how they want.

Accepting online payments

A seamless online payment set-up is crucial to meet your customers’ expectations while letting them pay however they want. And it’s important, too – 62% of Aussie consumers will abandon their carts or leave the store if they are unable to pay how they want to.

Take your online payments to the next level with an all-in-one solution engineered for your business ambitions. Enable your customers to pay with their favourite methods via web, in-app, or by sending them a personalised payment link.

Plus, it's easy to get started with four different ways to integrate Adyen into your payments flow:

  • Drop-in: Utilise an easy out-of-the-box solution to add digital payments to your online checkout

  • Components: Use your business' UI together with Adyen's pre-built components for a semi-customisable checkout

  • API: Create a fully customised checkout together with your brand's UI

  • Plugins: Access our solution directly through your ecommerce platform via any of our partners, like Salesforce or Magento

An image showing a payment being made at a mobile terminal

Accepting in-person payments

An optimised in-person payments solution, powered by the latest technology, will help enhance your customer journey and elevate your in-store experience to keep shoppers coming back. Connect all your point of sale devices and data to a single platform and see all your payments data, across your stores and operating regions, in one place. Because 43% of Australian consumers are looking for more personalised shopping experiences, it's more important now than ever to utilise the payments data you collect to recognise customers at checkout and create loyalty programs they want.

What's more – with the Adyen Dashboard, your business can now manage all terminals in one place. You can view the status of every terminal in your fleet, order new and replacement devices, and manage configurations of your terminals globally on the dashboard. Convenient.

Popular payment methods in Australia

With 62% of Australian consumers abandoning their shopping carts, both online and physical, if they are unable to pay how they want, offering key local payment methods is critical to success in Australia and across the world. Accepting credit card payments, bank-based payments, and alternative payment methods will increase sales conversion rates, while lowering processing costs.

Cards dominate the Australian payments landscape, but alternative payment methods are growing in popularity. Australian consumers are all aboard the 'buy now, pay later' (BNPL) train, with the value of BNPL transactions growing by 55% in 2019 to 2020. Wallets like Apple Pay and Google Pay ™ are also growing in popularity, with 30% of in-store payments being made with digital wallets.

Here are the most popular payment methods in Australia:

  • Afterpay and Clearpay: Australia's leading buy now, pay later payment method

  • eftpos Australia: A local debit card scheme available for both POS and online

  • Mastercard: A market-leading card scheme worldwide

  • Paypal: A digital wallet with over 300 million active consumers

  • Visa: One of the world's largest global card networks

One platform to accept payments across all sales channels

Big businesses like yours need enterprise-level financial technology. To support the need for reliable payments at large volumes, Adyen built technology that increases the speed, stability, and consistency of online and in-person payments. We control and streamline the end-to-end payment process on our single platform, unlocking different benefits.

These include:

  • Making payments simple with one payment platform and accepting international payment methods across all sales channels

  • Reaching more customers by expanding into new markets and adding essential payment methods worldwide with a single integration

  • Protecting your business from fraud with tailored products powered by machine learning

  • Reducing dependencies and points of potential error


Payment optimisation is indispensable to creating seamless customer journeys and effortless transactions. With our single financial technology platform, all your business needs is one API integration to access our global banking infrastructure. Enjoy optimised payments performance that can help you realise your business ambitions faster.


What are Adyen's payment fees?

Each transaction processed by Adyen has a fee that consists of two parts, charged at different payment stages, a processing fee and a payment method fee. Other Adyen products, besides payment methods, are priced separately. Learn more about how our pricing for payment methods works here.

Which payment services does Adyen offer?

As a financial technology platform, Adyen enables businesses to accept, process, and settle payments. With 100+ payment methods, enterprises can receive payments on all channels, including online (web and in-app) and in-person. Unified Commerce is also offered to support omnichannel businesses, connecting online and in-person payment data. In addition, the platform provides tools for risk management, authentication, and revenue optimisation.

In which markets does Adyen accept payments?

Adyen accepts payments in almost 100 markets, including Argentina, Armenia, Azerbaijan, Australia, Austria, Bahrain, Belarus, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Georgia, Germany, Ghana, Gibraltar, Greece, Guernsey, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Isle of Man, Israel, Italy, Ivory Coast, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lithuania, Lebanon, Luxembourg, Malaysia, Malta, Mexico, Moldova, Morocco, Mozambique, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Senegal, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Tanzania, Thailand, Turkey, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Vietnam, Zambia, and Zimbabwe.

Is Adyen's payment platform secure?

Adyen is fully PCI DSS v3.2 compliant. Our security capabilities are assessed and verified against industry standards by third-party assessors and auditors subject to licensing and certification programs. We also develop our services to minimise the need for merchants to process and store sensitive data. Learn more about data security at Adyen here.

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