How SaaS platforms can seize the opportunity of embedded finance

Software as a Service (SaaS) platforms, or marketplace businesses, are in a unique position. You play a central role in the day-to-day running of small and medium-sized business (SMBs) operations. You know a huge amount about their operating model, their seasonal challenges, and their financials. This means you’re ideally placed to offer them more.

SMBs have long suffered from sluggish financial processes. They’re often overlooked by business banking providers meaning they have inadequate access to the financial services they need. For platforms, this presents a huge opportunity. By embedding financial services into your suite of solutions, you’ll be able to deliver them to your SMB users via their everyday workflow.

64% of SMBs are interested in financial services being embedded within a platform.

The demand for embedded financial products is here. According to our research conducted with the Boston Consulting Group (BCG), 64% of SMBs are interested in financial services embedded within a platform. And some of the biggest global platforms are proving how much added benefit they can offer their users by embedding payments alone.