Data Connect for Marketing

Connect shopper profiles across channels using payments data

Understand customer shopping behaviour using first-party payments data and improve your personalisation.

A person shopping with a customer area widget showing their lifetime value

Identify in-store transactions

Automatically link in-store transactions to online shopper profiles using unique payment identifiers.

Get unified customer views

Unlock granular shopper insights and retroactively mine transactions across channels and regions.

Integrate with your existing systems

Enrich shopper profiles with payments data and connect them to your marketing infrastructure with a simple integration.

Power your marketing with payments data

Identify the real customer lifetime value

Add in-store and online transactions to shopper profiles and get full visibility on purchase journeys. Eliminate guesswork when calculating acquisition budgets.

Total spend during shopper lifetime

Segment and target shoppers accurately

Identify high-value shoppers from one-off customers to optimise marketing spend. Deliver personalised experiences, improve product recommendations and boost conversion rates.

Customer segmentation

Enhance loyalty programmes

Automatically recognise loyal shoppers without interrupting customer journeys. Assess the added value of loyalty programmes by comparing the purchase behaviour of different shopper segments.

Shopper loyalty

Pepe JeansHunkemollerFortum and MasonHackettFaçonnable

'Our top priority is gaining a more in-depth understanding of our customers. Data connect helps us with a 360 surgical identification of individual shoppers who transact with us across multiple channels, sometimes even with different registrations.'

Ángel Vázquez Cabezas Head of Customer Success for Pepe Jeans

Ready to step up your data game?