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Pushed by ever changing ","text",{"data":2269,"content":2271,"nodeType":2278},{"uri":2270},"https://www.adyen.com/knowledge-hub/retail-trends",[2272],{"data":2273,"marks":2274,"value":2277,"nodeType":2267},{},[2275],{"type":2276},"underline","consumer preferences and expectations","hyperlink",{"data":2280,"marks":2281,"value":2282,"nodeType":2267},{},[],", offering flexible omnichannel experiences is no longer enough. Businesses need to stay ahead of trends and competition and give their customers enhanced experiences. \n\nWhether it’s buying a product in store or ordering at a restaurant, customers want cross-channel experiences consisting of a flexible mix between digital and physical. Some businesses have set a new standard. This standard that consumers have come to expect is crucial if you want to provide a consistent experience to customers, wherever they are.\n\nBusinesses need a deep understanding of their customers to offer experiences that exceed expectations. To get this understanding, they need to connect every payment, channel, and operation in a single platform. This allows them to activate cross-channel customer insights,  provide customers flexible experiences, and drive deeper engagement with customers to build loyalty. \n\nThis article will guide you through the world of unified commerce and provide all the information you need to gain a deeper understanding of your customers and offer them the experience they want.\n\n",{"data":2284,"marks":2285,"value":2288,"nodeType":2267},{},[2286],{"type":2287},"bold","In this article, you'll discover:","paragraph",{"data":2291,"content":2292,"nodeType":2364},{},[2293,2304,2314,2324,2334,2344,2354],{"data":2294,"content":2295,"nodeType":2303},{},[2296],{"data":2297,"content":2298,"nodeType":2289},{},[2299],{"data":2300,"marks":2301,"value":2302,"nodeType":2267},{},[],"What is unified commerce?","list-item",{"data":2305,"content":2306,"nodeType":2303},{},[2307],{"data":2308,"content":2309,"nodeType":2289},{},[2310],{"data":2311,"marks":2312,"value":2313,"nodeType":2267},{},[],"Omnichannel vs unified commerce",{"data":2315,"content":2316,"nodeType":2303},{},[2317],{"data":2318,"content":2319,"nodeType":2289},{},[2320],{"data":2321,"marks":2322,"value":2323,"nodeType":2267},{},[],"Advantages of unified commerce",{"data":2325,"content":2326,"nodeType":2303},{},[2327],{"data":2328,"content":2329,"nodeType":2289},{},[2330],{"data":2331,"marks":2332,"value":2333,"nodeType":2267},{},[],"How does unified commerce work?",{"data":2335,"content":2336,"nodeType":2303},{},[2337],{"data":2338,"content":2339,"nodeType":2289},{},[2340],{"data":2341,"marks":2342,"value":2343,"nodeType":2267},{},[],"Who is unified commerce for?",{"data":2345,"content":2346,"nodeType":2303},{},[2347],{"data":2348,"content":2349,"nodeType":2289},{},[2350],{"data":2351,"marks":2352,"value":2353,"nodeType":2267},{},[],"Unified commerce examples",{"data":2355,"content":2356,"nodeType":2303},{},[2357],{"data":2358,"content":2359,"nodeType":2289},{},[2360],{"data":2361,"marks":2362,"value":2363,"nodeType":2267},{},[],"Adyen’s Unified Commerce solution","unordered-list",{"data":2366,"content":2367,"nodeType":2289},{},[2368],{"data":2369,"marks":2370,"value":1376,"nodeType":2267},{},[],"document",[2373,2414,2442,2628,2725,2888,3062],{"id":2374,"title":2302,"navigationTitle":2302,"image":13,"video":13,"text":2375,"sidebarItem":2412,"type":2413},"6vf4Bf2Sgwvekyqkvj1FsH",{"json":2376},{"data":2377,"content":2378,"nodeType":2371},{},[2379,2397,2406],{"data":2380,"content":2381,"nodeType":2289},{},[2382,2385,2393],{"data":2383,"marks":2384,"value":1376,"nodeType":2267},{},[],{"data":2386,"content":2387,"nodeType":2278},{"uri":1364},[2388],{"data":2389,"marks":2390,"value":2392,"nodeType":2267},{},[2391],{"type":2276},"Unified commerce",{"data":2394,"marks":2395,"value":2396,"nodeType":2267},{},[]," is one step up from omnichannel. With unified commerce, data from all your channels and systems feed into one centralized platform for a more unified view of your stock, customers, and payments. This gives you better insights which ultimately leads to better decisions.",{"data":2398,"content":2404,"nodeType":2405},{"target":2399},{"sys":2400},{"id":2401,"type":2402,"linkType":2403},"6G00K22JFWRHYzymmvL72W","Link","Entry",[],"embedded-entry-block",{"data":2407,"content":2408,"nodeType":2289},{},[2409],{"data":2410,"marks":2411,"value":1376,"nodeType":2267},{},[],{"contentType":-1},"BlockKnowledgeHubChapter",{"id":2415,"title":2416,"navigationTitle":2416,"image":13,"video":13,"text":2417,"sidebarItem":2441,"type":2413},"21oJH63b3X19JNjbgd6nHl","Omnichannel vs unified commerce: what’s the difference?",{"json":2418},{"data":2419,"content":2420,"nodeType":2371},{},[2421],{"data":2422,"content":2423,"nodeType":2289},{},[2424,2428,2437],{"data":2425,"marks":2426,"value":2427,"nodeType":2267},{},[],"Omnichannel means connecting all your customer-facing channels so shopper journeys can flow between channels. By connecting different channels, shoppers can start their journey on one channel and finish on another. For instance, buy a product online and return it in store. This creates more personalized, tailored experiences that stretch across channels. \n\nOmnichannel businesses are already delivering great cross-channel experiences to their customers, but systems behind the scenes are often unconnected. The main ",{"data":2429,"content":2431,"nodeType":2278},{"uri":2430},"https://www.adyen.com/en_AE/knowledge-hub/omnichannel-vs-multichannel",[2432],{"data":2433,"marks":2434,"value":2436,"nodeType":2267},{},[2435],{"type":2276},"difference between omnichannel and unified commerce",{"data":2438,"marks":2439,"value":2440,"nodeType":2267},{},[],", is that unified commerce also integrates all customer-facing and backend systems. \n\nWith unified commerce, the data from all channels feed into one platform, making it easier to spot your customer’s needs and embrace emerging technologies that help you scale your business quickly.",{"contentType":-1},{"id":2443,"title":2323,"navigationTitle":2323,"image":13,"video":13,"text":2444,"sidebarItem":2627,"type":2413},"60zTIxfvDdflOxsdR2D9mn",{"json":2445},{"data":2446,"content":2447,"nodeType":2371},{},[2448,2455,2462,2470,2477,2484,2491,2511,2531,2538,2545,2565,2572,2579,2586,2593,2600,2607],{"data":2449,"content":2450,"nodeType":2289},{},[2451],{"data":2452,"marks":2453,"value":2454,"nodeType":2267},{},[],"With a unified commerce solution, all data flows into one system. This allows businesses to increase efficiency and enhance the experiences for their customers. ",{"data":2456,"content":2457,"nodeType":2289},{},[2458],{"data":2459,"marks":2460,"value":2461,"nodeType":2267},{},[],"These are the main things businesses can accomplish by taking a unified approach. ",{"data":2463,"content":2464,"nodeType":2469},{},[2465],{"data":2466,"marks":2467,"value":2468,"nodeType":2267},{},[],"Increase customer flexibility","heading-3",{"data":2471,"content":2472,"nodeType":2289},{},[2473],{"data":2474,"marks":2475,"value":2476,"nodeType":2267},{},[],"Consumer behavior has undergone a seismic shift in recent years. Traditionally, shopping meant going to a store, finding the product you’re looking for, and paying at the cash register. ",{"data":2478,"content":2479,"nodeType":2289},{},[2480],{"data":2481,"marks":2482,"value":2483,"nodeType":2267},{},[],"Even before the pandemic, technology had changed traditional shopping experiences tremendously. We were already shopping on our phones, and an item being out of stock was no longer the end of the story. Brands had already started to embrace flexible experiences that span online and offline channels to provide a better experience. ",{"data":2485,"content":2486,"nodeType":2289},{},[2487],{"data":2488,"marks":2489,"value":2490,"nodeType":2267},{},[],"With unified commerce, businesses can offer flexible cross-channel experiences that allow customers to shop on one channel and pick up on another. Better insights allow businesses to offer payment innovations such as endless aisles, references refunds, click and collect, self-checkout kiosks, and preferred payment methods. ",{"data":2492,"content":2493,"nodeType":2289},{},[2494,2498,2507],{"data":2495,"marks":2496,"value":2497,"nodeType":2267},{},[],"Another example of how brands are creating flexible experiences is through ",{"data":2499,"content":2501,"nodeType":2278},{"uri":2500},"https://www.adyen.com/en_AE/knowledge-hub/mpos",[2502],{"data":2503,"marks":2504,"value":2506,"nodeType":2267},{},[2505],{"type":2276},"mobile point-of-sales terminals",{"data":2508,"marks":2509,"value":2510,"nodeType":2267},{},[]," (mPOS). Mobile terminals let employees accept payments in-store the moment their customers are ready to buy, reducing queues and the risk of customers abandoning their purchase.",{"data":2512,"content":2513,"nodeType":2289},{},[2514,2518,2527],{"data":2515,"marks":2516,"value":2517,"nodeType":2267},{},[],"New payment methods are emerging that facilitate cross-channel experiences, such as ",{"data":2519,"content":2521,"nodeType":2278},{"uri":2520},"https://www.adyen.com/en_AE/pay-by-link",[2522],{"data":2523,"marks":2524,"value":2526,"nodeType":2267},{},[2525],{"type":2276},"pay-by-link",{"data":2528,"marks":2529,"value":2530,"nodeType":2267},{},[],". With pay-by-link, you can let customers pay when they are ready using a secure payment link. You send a link, your customer pays, and you get paid. This allows you to make any channel a checkout, whether it’s on the phone, through email, or even on social media.",{"data":2532,"content":2533,"nodeType":2469},{},[2534],{"data":2535,"marks":2536,"value":2537,"nodeType":2267},{},[],"Improve customer loyalty",{"data":2539,"content":2540,"nodeType":2289},{},[2541],{"data":2542,"marks":2543,"value":2544,"nodeType":2267},{},[],"A key driver of loyalty is loyalty programs. Leveraging them to their fullest potential can be difficult if you can’t recognize your customers across channels. One solution is to connect your loyalty program to your customer’s payment method, which can only be achieved if your payment data is connected.",{"data":2546,"content":2547,"nodeType":2289},{},[2548,2552,2561],{"data":2549,"marks":2550,"value":2551,"nodeType":2267},{},[],"With unified commerce, it’s easy to track customer behavior and assign loyalty points, whether they’re buying online in Singapore or in a store in New York. With ",{"data":2553,"content":2555,"nodeType":2278},{"uri":2554},"https://www.adyen.com/en_AE/knowledge-hub/payment-tokenization-guide",[2556],{"data":2557,"marks":2558,"value":2560,"nodeType":2267},{},[2559],{"type":2276},"tokenization",{"data":2562,"marks":2563,"value":2564,"nodeType":2267},{},[],", a unique shopper reference number is attributed to the payment card. This is captured during an initial purchase and used to connect subsequent purchases to the same customer.",{"data":2566,"content":2567,"nodeType":2289},{},[2568],{"data":2569,"marks":2570,"value":2571,"nodeType":2267},{},[],"Discover more ways to drive customer loyalty with unified commerce.",{"data":2573,"content":2574,"nodeType":2469},{},[2575],{"data":2576,"marks":2577,"value":2578,"nodeType":2267},{},[],"Connect data to power growth",{"data":2580,"content":2581,"nodeType":2289},{},[2582],{"data":2583,"marks":2584,"value":2585,"nodeType":2267},{},[],"If the pandemic taught us anything, it’s that businesses have to be able to respond and pivot fast. It’s a lot harder to be agile if your operations are scattered across multiple systems and channels. Each one needs updating in turn, and older systems might not be compatible with the changes.",{"data":2587,"content":2588,"nodeType":2469},{},[2589],{"data":2590,"marks":2591,"value":2592,"nodeType":2267},{},[],"Streamline operations  ",{"data":2594,"content":2595,"nodeType":2289},{},[2596],{"data":2597,"marks":2598,"value":2599,"nodeType":2267},{},[],"Offering premium payments online and in-person requires you to have the right expertise for each channel across regions. Finding a payments platform that can do both is difficult since most rely on technology from third parties. And multiple providers means multiple points of failure. ",{"data":2601,"content":2602,"nodeType":2289},{},[2603],{"data":2604,"marks":2605,"value":2606,"nodeType":2267},{},[],"With a unified setup, everything is connected in one solution. This makes it easier to streamline operations. If your payments are centralized, expanding to another sales channel is much easier. ",{"data":2608,"content":2609,"nodeType":2289},{},[2610,2614,2623],{"data":2611,"marks":2612,"value":2613,"nodeType":2267},{},[],"By streamlining operations, you free up time for your employees to focus on what’s important instead of having to continuously troubleshoot. It also makes financial reconciliation easier thanks to consolidated reporting. Since everything is connected in the backend, it’s easy to reconcile payments, regardless of where they were made.\n\nDiscover more about how unified commerce can ",{"data":2615,"content":2617,"nodeType":2278},{"uri":2616},"https://www.adyen.com/en_AE/knowledge-hub/streamline-operations-and-offer-a-unified-shopper-experience",[2618],{"data":2619,"marks":2620,"value":2622,"nodeType":2267},{},[2621],{"type":2276},"streamline your operations",{"data":2624,"marks":2625,"value":2626,"nodeType":2267},{},[],".",{"contentType":-1},{"id":2629,"title":2333,"navigationTitle":2333,"image":13,"video":13,"text":2630,"sidebarItem":2724,"type":2413},"6EyQNOGFC2XenQZXl8PJWc",{"json":2631},{"data":2632,"content":2633,"nodeType":2371},{},[2634,2641,2648,2704,2710,2717],{"data":2635,"content":2636,"nodeType":2289},{},[2637],{"data":2638,"marks":2639,"value":2640,"nodeType":2267},{},[],"The chart below illustrates Adyen’s approach to unified commerce. Essentially it’s a series of building blocks that can be mixed and matched to create smooth experiences across different touchpoints.",{"data":2642,"content":2643,"nodeType":2289},{},[2644],{"data":2645,"marks":2646,"value":2647,"nodeType":2267},{},[],"The graph consists of three sections:",{"data":2649,"content":2650,"nodeType":2364},{},[2651,2661,2671],{"data":2652,"content":2653,"nodeType":2303},{},[2654],{"data":2655,"content":2656,"nodeType":2289},{},[2657],{"data":2658,"marks":2659,"value":2660,"nodeType":2267},{},[],"Order: On what channel a customer places their order. This could be at home, on the move, or in-person.",{"data":2662,"content":2663,"nodeType":2303},{},[2664],{"data":2665,"content":2666,"nodeType":2289},{},[2667],{"data":2668,"marks":2669,"value":2670,"nodeType":2267},{},[],"Receive: Where the good or service comes from or is returned to. This could be a store, a warehouse, or a combination of the two.",{"data":2672,"content":2673,"nodeType":2303},{},[2674],{"data":2675,"content":2676,"nodeType":2289},{},[2677,2681,2689,2693,2700],{"data":2678,"marks":2679,"value":2680,"nodeType":2267},{},[],"Pay: How a payment is done. This could be online, ",{"data":2682,"content":2684,"nodeType":2278},{"uri":2683},"https://www.adyen.com/en_AE/online-payments/in-app",[2685],{"data":2686,"marks":2687,"value":2688,"nodeType":2267},{},[],"in-app",{"data":2690,"marks":2691,"value":2692,"nodeType":2267},{},[],", in-store, or via a ",{"data":2694,"content":2695,"nodeType":2278},{"uri":2520},[2696],{"data":2697,"marks":2698,"value":2699,"nodeType":2267},{},[],"payment link",{"data":2701,"marks":2702,"value":2703,"nodeType":2267},{},[]," shared by text or email.",{"data":2705,"content":2709,"nodeType":2405},{"target":2706},{"sys":2707},{"id":2708,"type":2402,"linkType":2403},"2ubHOjVc77f02jhNBncEKJ",[],{"data":2711,"content":2712,"nodeType":2289},{},[2713],{"data":2714,"marks":2715,"value":2716,"nodeType":2267},{},[],"Unified commerce allows consumers order a coffee on the app, pay through the app, and then pick it up in person in one effortless experience. ",{"data":2718,"content":2719,"nodeType":2289},{},[2720],{"data":2721,"marks":2722,"value":2723,"nodeType":2267},{},[],"Unified commerce also enables endless aisles. This is when a product isn’t available in store but the customer can order the product in store and have it delivered to their home, which is only possible when systems and inventory are connected.",{"contentType":-1},{"id":2726,"title":2343,"navigationTitle":2343,"image":13,"video":13,"text":2727,"sidebarItem":2887,"type":2413},"51nYFvAx3oVRsjjZJ5ECaR",{"json":2728},{"data":2729,"content":2730,"nodeType":2371},{},[2731,2738,2745,2777,2796,2803,2822,2842,2861,2868],{"data":2732,"content":2733,"nodeType":2289},{},[2734],{"data":2735,"marks":2736,"value":2737,"nodeType":2267},{},[],"Unified commerce is valuable for any business that wants to streamline operations and provide customers with cross-channel experiences. Let’s have a look at how unified commerce works for different industries. ",{"data":2739,"content":2740,"nodeType":2469},{},[2741],{"data":2742,"marks":2743,"value":2744,"nodeType":2267},{},[],"Unified commerce retail",{"data":2746,"content":2747,"nodeType":2289},{},[2748,2752,2760,2764,2773],{"data":2749,"marks":2750,"value":2751,"nodeType":2267},{},[],"If you’re in ",{"data":2753,"content":2754,"nodeType":2278},{"uri":1784},[2755],{"data":2756,"marks":2757,"value":2759,"nodeType":2267},{},[2758],{"type":2276},"retail",{"data":2761,"marks":2762,"value":2763,"nodeType":2267},{},[],", unified commerce can take your customer experience to the next level so that you can ",{"data":2765,"content":2767,"nodeType":2278},{"uri":2766},"https://www.adyen.com/en_AE/knowledge-hub/how-to-deliver-a-luxury-retail-experience",[2768],{"data":2769,"marks":2770,"value":2772,"nodeType":2267},{},[2771],{"type":2276},"deliver tailored retail experiences",{"data":2774,"marks":2775,"value":2776,"nodeType":2267},{},[],". You can combine a mix of digital and physical while keeping convenience and simplicity central at point of payment. A key aspect of unified commerce in retail is being able to recognize your consumers across channels and tailoring the experience according to their preferences. ",{"data":2778,"content":2779,"nodeType":2289},{},[2780,2784,2793],{"data":2781,"marks":2782,"value":2783,"nodeType":2267},{},[],"Discover more about how retailers can ",{"data":2785,"content":2787,"nodeType":2278},{"uri":2786},"https://www.adyen.com/en_AE/knowledge-hub/subscribe-to-innovation--keep-up-with-retail-trends",[2788],{"data":2789,"marks":2790,"value":2792,"nodeType":2267},{},[2791],{"type":2276},"benefit from unified commerce",{"data":2794,"marks":2795,"value":2626,"nodeType":2267},{},[],{"data":2797,"content":2798,"nodeType":2469},{},[2799],{"data":2800,"marks":2801,"value":2802,"nodeType":2267},{},[],"Hospitality five-star experiences ",{"data":2804,"content":2805,"nodeType":2289},{},[2806,2809,2818],{"data":2807,"marks":2808,"value":1376,"nodeType":2267},{},[],{"data":2810,"content":2812,"nodeType":2278},{"uri":2811},"https://www.adyen.com/en_AE/industries/hospitality",[2813],{"data":2814,"marks":2815,"value":2817,"nodeType":2267},{},[2816],{"type":2276},"Hospitality businesses",{"data":2819,"marks":2820,"value":2821,"nodeType":2267},{},[]," often have separate backend systems and payment providers for each payment channel. This is a significant problem for their payment setups as while guests engage with the hotel on premise and through mobile apps, the payment journeys remain separate and feed into disconnected systems. This often leads to operational hassle, costs, and lost insights for the business, and inconsistent brand experiences for guests.",{"data":2823,"content":2824,"nodeType":2289},{},[2825,2829,2838],{"data":2826,"marks":2827,"value":2828,"nodeType":2267},{},[],"By unifying all systems into a single platform, hotels can provide their guests with ",{"data":2830,"content":2832,"nodeType":2278},{"uri":2831},"https://www.adyen.com/en_AE/knowledge-hub/five-star-guest-experiences-payments",[2833],{"data":2834,"marks":2835,"value":2837,"nodeType":2267},{},[2836],{"type":2276},"five-star experiences",{"data":2839,"marks":2840,"value":2841,"nodeType":2267},{},[],", with data from different departments and properties flowing into one place. This makes it easier to add new channels and connect them to all their payment systems.",{"data":2843,"content":2844,"nodeType":2289},{},[2845,2849,2857],{"data":2846,"marks":2847,"value":2848,"nodeType":2267},{},[],"Discover more about hospitality businesses can ",{"data":2850,"content":2852,"nodeType":2278},{"uri":2851},"https://www.adyen.com/en_AE/knowledge-hub/hospitality-trends",[2853],{"data":2854,"marks":2855,"value":2792,"nodeType":2267},{},[2856],{"type":2276},{"data":2858,"marks":2859,"value":2860,"nodeType":2267},{},[],". ",{"data":2862,"content":2863,"nodeType":2469},{},[2864],{"data":2865,"marks":2866,"value":2867,"nodeType":2267},{},[],"Food and beverage",{"data":2869,"content":2870,"nodeType":2289},{},[2871,2875,2883],{"data":2872,"marks":2873,"value":2874,"nodeType":2267},{},[],"From bars and pubs to quick service and delivery, the ",{"data":2876,"content":2877,"nodeType":2278},{"uri":1792},[2878],{"data":2879,"marks":2880,"value":2882,"nodeType":2267},{},[2881],{"type":2276},"food and beverage (F&B) industry",{"data":2884,"marks":2885,"value":2886,"nodeType":2267},{},[]," is using unified commerce to enhance the experience for their customers. Businesses take a unified approach to get a better understanding of their customers so that they can offer them the experience they want, whether it’s busting queues through table service or offering them their preferred payment method.",{"contentType":-1},{"id":2889,"title":2353,"navigationTitle":2353,"image":13,"video":13,"text":2890,"sidebarItem":3061,"type":2413},"4pGOSWaDaqDcY2dxMd7BGl",{"json":2891},{"data":2892,"content":2893,"nodeType":2371},{},[2894,2901,2908,2915,2922,2928,2947,2954,2961,2968,2987,2994,3001,3020,3027,3034,3041],{"data":2895,"content":2896,"nodeType":2289},{},[2897],{"data":2898,"marks":2899,"value":2900,"nodeType":2267},{},[],"Let’s have a look at how businesses across different industries have succeeded with this.",{"data":2902,"content":2903,"nodeType":2469},{},[2904],{"data":2905,"marks":2906,"value":2907,"nodeType":2267},{},[],"HUGO BOSS",{"data":2909,"content":2910,"nodeType":2289},{},[2911],{"data":2912,"marks":2913,"value":2914,"nodeType":2267},{},[],"As customer preferences were changing, HUGO BOSS strived to deliver a seamless shopping experience while ensuring robust security measures across all sales channels.",{"data":2916,"content":2917,"nodeType":2289},{},[2918],{"data":2919,"marks":2920,"value":2921,"nodeType":2267},{},[],"HUGO BOSS solved this challenge by creating more flexibility in terms of payment options, secure online payments with Visa Network Tokens and 3D Secure, and shopping experiences everywhere through pay-by-link.",{"data":2923,"content":2927,"nodeType":2405},{"target":2924},{"sys":2925},{"id":2926,"type":2402,"linkType":2403},"EWuO5MX5OgubW63LSV5Vw",[],{"data":2929,"content":2930,"nodeType":2289},{},[2931,2935,2944],{"data":2932,"marks":2933,"value":2934,"nodeType":2267},{},[],"Learn how HUGO BOSS is setting a ",{"data":2936,"content":2938,"nodeType":2278},{"uri":2937},"https://www.adyen.com/knowledge-hub/case-study-hugo-boss",[2939],{"data":2940,"marks":2941,"value":2943,"nodeType":2267},{},[2942],{"type":2276},"new standard for shopping experiences",{"data":2945,"marks":2946,"value":2860,"nodeType":2267},{},[],{"data":2948,"content":2949,"nodeType":2469},{},[2950],{"data":2951,"marks":2952,"value":2953,"nodeType":2267},{},[],"B&B Hotels",{"data":2955,"content":2956,"nodeType":2289},{},[2957],{"data":2958,"marks":2959,"value":2960,"nodeType":2267},{},[],"B&B Hotels wanted to grow their business and expand to new markets without compromising on guest experience. ",{"data":2962,"content":2963,"nodeType":2289},{},[2964],{"data":2965,"marks":2966,"value":2967,"nodeType":2267},{},[],"To accomplish this, they first needed a payment partner that could connect all their systems in one platform. With Unified Commerce, they were able to centralize all their systems in one platform and get a unified understanding of their guests. This allowed them to identify their guests’ preferences, recognize them across channels and locations, and offer personalized payment experiences.",{"data":2969,"content":2970,"nodeType":2289},{},[2971,2975,2984],{"data":2972,"marks":2973,"value":2974,"nodeType":2267},{},[],"Discover how B&B Hotels are ",{"data":2976,"content":2978,"nodeType":2278},{"uri":2977},"https://www.adyen.com/knowledge-hub/bbhotels-driving-business-growth-through-payments",[2979],{"data":2980,"marks":2981,"value":2983,"nodeType":2267},{},[2982],{"type":2276},"driving business growth through payments",{"data":2985,"marks":2986,"value":2860,"nodeType":2267},{},[],{"data":2988,"content":2989,"nodeType":2469},{},[2990],{"data":2991,"marks":2992,"value":2993,"nodeType":2267},{},[],"On Running",{"data":2995,"content":2996,"nodeType":2289},{},[2997],{"data":2998,"marks":2999,"value":3000,"nodeType":2267},{},[],"On Running were struggling to understand their customer preferences in the Japanese market. With Adyen’s Unified Commerce solution, On was able to fully integrate their online and offline channels via one platform, delivering a forward-thinking customer journey unique to Japan.",{"data":3002,"content":3003,"nodeType":2289},{},[3004,3008,3017],{"data":3005,"marks":3006,"value":3007,"nodeType":2267},{},[],"Access more insights into how On is ",{"data":3009,"content":3011,"nodeType":2278},{"uri":3010},"https://www.adyen.com/knowledge-hub/on-running-multi-channel",[3012],{"data":3013,"marks":3014,"value":3016,"nodeType":2267},{},[3015],{"type":2276},"maximizing multi-channel retail potential in Tokyo",{"data":3018,"marks":3019,"value":2860,"nodeType":2267},{},[],{"data":3021,"content":3022,"nodeType":2469},{},[3023],{"data":3024,"marks":3025,"value":3026,"nodeType":2267},{},[],"Dominos",{"data":3028,"content":3029,"nodeType":2289},{},[3030],{"data":3031,"marks":3032,"value":3033,"nodeType":2267},{},[],"In a fast-paced industry where efficiency is paramount, quick-service restaurants (QSRs) such as Domino’s require a payments platform to streamline operations and adapt to evolving customer needs.",{"data":3035,"content":3036,"nodeType":2289},{},[3037],{"data":3038,"marks":3039,"value":3040,"nodeType":2267},{},[],"By integrating both online and in-store payments into a unified platform, Domino’s can offer a level of service that goes beyond omnichannel sales. This enhancement extends to operational efficiency, decision-making processes, customer loyalty, and staff empowerment.",{"data":3042,"content":3043,"nodeType":2289},{},[3044,3048,3057],{"data":3045,"marks":3046,"value":3047,"nodeType":2267},{},[],"Understand how ",{"data":3049,"content":3051,"nodeType":2278},{"uri":3050},"https://www.adyen.com/knowledge-hub/how-dominos-perfected-operational-agility-with-unified-commerce-payments",[3052],{"data":3053,"marks":3054,"value":3056,"nodeType":2267},{},[3055],{"type":2276},"Domino’s perfected operational agility",{"data":3058,"marks":3059,"value":3060,"nodeType":2267},{},[]," with unified commerce. ",{"contentType":-1},{"id":3063,"title":2363,"navigationTitle":2363,"image":13,"video":13,"text":3064,"sidebarItem":3096,"type":2413},"3g8DnifSsdXsg5sKZ4l3lB",{"json":3065},{"data":3066,"content":3067,"nodeType":2371},{},[3068,3075,3082,3089],{"data":3069,"content":3070,"nodeType":2289},{},[3071],{"data":3072,"marks":3073,"value":3074,"nodeType":2267},{},[],"Many businesses looking to adopt a unified approach are held back by a technology setup that relies on multiple legacy systems, patched together without having the entire customer experience in mind. This results in a lot of inefficiency, lost revenue, and a compromised customer experience.",{"data":3076,"content":3077,"nodeType":2289},{},[3078],{"data":3079,"marks":3080,"value":3081,"nodeType":2267},{},[],"Offering omnichannel payments while managing multiple, semi-integrated solutions is complex, expensive, and doesn’t allow for seamless unified customer journeys.",{"data":3083,"content":3084,"nodeType":2289},{},[3085],{"data":3086,"marks":3087,"value":3088,"nodeType":2267},{},[],"Adyen's Unified Commerce payment solution enables omnichannel retailers to offer connected shopping experiences and improve operational efficiency with a robust and dependable platform. ",{"data":3090,"content":3091,"nodeType":2289},{},[3092],{"data":3093,"marks":3094,"value":3095,"nodeType":2267},{},[],"Rather than working with multiple providers, we offer one platform that connects all your channels and operations. This allows you to get deeper insights into your customers so that you can provide them with flexible cross-channel experiences.",{"contentType":-1},{"filtersQuery":13,"items":3098},[],"\u003Cdiv class=\"story-content position-relative\">\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>The COVID-19 pandemic accelerated many changes in consumer behavior, from online shopping, to curbside pick-up, and QR code table orders. Businesses that have adapted to meet these needs have inadvertently set a new standard that consumers now expect them to uphold. More than ever, it’s important to provide a consistent experience to customers, wherever they are.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>According to our\u003Ca href=\"https://www.adyen.com/landing/online/us/download-the-retail-report-2022\" target=\"_blank\">latest Retail Report\u003C/a>, 61% of consumers expect brands to continue selling across multiple channels. The report also underlines the importance of delivering a great experience from the start since 70% won’t return if they have a bad time in your store or on your website.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row story-quote\">\u003Cdiv class=\"col-lg-8 offset-lg-2 col-md-10 offset-md-1\">\u003Cblockquote class=\"story-quote__content text-center\">\u003Cp class=\"story-text__blockquote\">Unified commerce increases businesses’ performance by 9%.\u003C/p>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>Unified commerce is a powerful tool to improve your customer experience and increase your resilience. Our data shows that 51% of businesses found their online stores were able to offset losses at physical stores during the pandemic, while 47% say a benefit of unified commerce is improved customer experience. This aligns with previous studies, which show that customers spend\u003Ca href=\"https://www.adyen.com/knowledge-hub/retail-report\" target=\"_blank\">40% more\u003C/a>when they shop on more than one channel.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--header-3\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Ch3>What do we mean by unified commerce?\u003C/h3>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>Unified commerce is essentially one step up from omnichannel. Omnichannel businesses are already delivering great cross-channel experiences to their customers. But systems behind the scenes are often unconnected. With unified commerce, you have a single view of your stock, your customers, and your payments. This allows for greater flexibility for your customers and better insights for you. It also keeps you agile since you can add new channels and support new customer journeys quickly because everything’s connected.\u003Ca href=\"/unified-commerce\">You can learn more about unified commerce here >\u003C/a>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--header-3\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Ch3>But what does unified commerce look like in practice?\u003C/h3>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>This article will walk you through a few examples to illustrate how unified commerce can be applied practically and explore how a single\u003Ca href=\"/accept-payments\">payments platform\u003C/a>can help.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--header-2\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Ch2>Unified commerce brought to you by payments\u003C/h2>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>A single payments platform paves the way to truly connected sales channels. This is because all your payments feed into the same system, so it no longer matters whether a customer buys online, in-app, in store, or a combination of all three. Your customers are free to dictate their experience, and you benefit from a centralized overview of their activity.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>The chart below illustrates our approach to unified commerce. Essentially it’s a series of building blocks that can be mixed and matched to create smooth experiences across different touchpoints.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>Some definitions:\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--negative-margin-top-xsmall area--margin-bottom-small\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cul class=\"story-list\">\u003Cli>Order: Where (in terms of sales channel) a customer places their order. This could be at home, on the move, or in-person.\u003C/li>\u003Cli>Receive: Where the good or service comes from or is returned to. This could be a store, a warehouse, or a combination of the two.\u003C/li>\u003Cli>Pay: How payment is taken. This could be online, in-app, in-store, or via a payment link shared by text or email.\u003C/li>\u003C/ul>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row story-text-image\">\u003Cdiv class=\"col-md-10 offset-md-1\">\u003Cfigure>\u003Cimg class=\"story-text-image__image\" src=\"https://cdn-assets-eu.frontify.com/s3/frontify-enterprise-files-eu/eyJwYXRoIjoiYWR5ZW5cL2ZpbGVcL255ZW5vVUtEd3J4d1FFZEZ3TnY1LmpwZyJ9:adyen:6Sq_UHNyDenw-_5DzTQhX7oQutw7lOzd3N7F0gP6qtw\" alt=\"Chart illustrating the building blocks of unified commerce\">\u003C/figure>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row story-quote\">\u003Cdiv class=\"col-md-3 offset-md-1\">\u003Cdiv class=\"story-quote__image position-relative\" style=\"background-color: #00112c;\">\u003Cdiv class=\"story-quote__logo story-image__logo\" style=\"background-image: url(https://cdn-assets-eu.frontify.com/s3/frontify-enterprise-files-eu/eyJwYXRoIjoiYWR5ZW5cL2ZpbGVcL0xBRG04cVdtb1EyMVZGbm9tNnNrLnN2ZyJ9:adyen:9DrzlcOMO7bx2YvuTmGI5uB6x1J9fdDrmHeHHxr47ro);\n            background-repeat: no-repeat;\n            background-position: center;\">\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"col-md-7\">\u003Cblockquote class=\"story-quote__content story-quote__content--has-image\">\u003Cp class=\"story-text__blockquote\">“It’s important to give customers total flexibility. They can pre-order in-app, they can order in store, and they can choose to pay via the terminal or in-app. It really doesn't matter.”\u003C/p>\u003Cfooter class=\"story-quote__author\">\u003Ccite>\u003Cspan class=\"fw-semi-bold\">Thomas Evald\u003C/span>\u003Cspan class=\"story__dot-prefixed\">Vice President - Strategy & Business Development, Joe & The Juice\u003C/span>\u003C/cite>\u003C/footer>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>So, what does all this look like in practice? Below are three applications of unified commerce in action:\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--header-2\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Ch2>1. Increased customer flexibility\u003C/h2>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row story-text-image\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cfigure>\u003Cimg class=\"story-text-image__image\" src=\"https://cdn-assets-eu.frontify.com/s3/frontify-enterprise-files-eu/eyJwYXRoIjoiYWR5ZW5cL2ZpbGVcL1NKYWpYYndXd0FNemF5N2R1RUZ4LnBuZyJ9:adyen:W_C7TyzSp5hAExyEcBnGf8wo8_1jw4tacI_PTX_P6Xg\" alt=\"Illustration of unified commerce\">\u003C/figure>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>Consumer behavior has undergone a seismic shift in recent years. In many ways, life used to be more prescriptive. You’d leave your home at 8.00 am to be in the office at 9.00, grabbing a coffee en route. During your lunch break, you may do some shopping. You’d either return to your desk with your purchase or empty-handed because what you were looking for wasn’t in stock. Perhaps on the way home, you’d swing by another store on the off-chance the item was there.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>Even before the pandemic, technology had unshackled us from the restrictions of these traditional shopping experiences. We were already shopping on our phones, and an item being out of stock was no longer the end of the story. Now, since so many more of us are working from home and shopping online, these trends have picked up speed. Brands are embracing experiences that span online and offline channels to provide a better experience.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>Superdry, for example, was keen to eliminate lost sales caused by out-of-stock issues. It equipped its staff with iPads, giving in-store shoppers access to their whole online inventory. They can order additional colors or sizes and have them shipped to their home. The payment is then taken via a mobile terminal, which is connected to the iPad via bluetooth.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>In another example, McDonald’s lets customers skip the queue by browsing items, placing orders, and redeeming promotions via its app. Once the items have been added to the basket, customers can choose their payment method (such as credit card or Apple Pay). If they’re in a McDonald’s store, they just need to check-in and show their reference number to the cashier.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>And finally, in a move to offer a luxury customer service remotely, Watches of Switzerland has implemented a video consultation service which is booked via its website. If the customer wishes to make a purchase, the sales associate pastes a secure payment link into the chat window, and the sale is completed then and there.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row story-quote\">\u003Cdiv class=\"col-md-3 offset-md-1\">\u003Cdiv class=\"story-quote__image position-relative\" style=\"background-color: #00112c;\">\u003Cdiv class=\"story-quote__logo story-image__logo\" style=\"background-image: url(https://cdn-assets-eu.frontify.com/s3/frontify-enterprise-files-eu/eyJwYXRoIjoiYWR5ZW5cL2ZpbGVcL0JBYkRmSHJDbjhhdktxOHpnRGVmLnN2ZyJ9:adyen:SKLpMY4yYJyPMej6l5maVyXg_ICDsVNHnEZ-G456mY0);\n            background-repeat: no-repeat;\n            background-position: center;\">\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"col-md-7\">\u003Cblockquote class=\"story-quote__content story-quote__content--has-image\">\u003Cp class=\"story-text__blockquote\">\"Pay by Link is a simple way of catering to VIPs elegantly and securely. Adyen's out-of-the-box pages are easily branded, and they look great. It was also incredibly easy to set-up, and we were live within two weeks.\"\u003C/p>\u003Cfooter class=\"story-quote__author\">\u003Ccite>\u003Cspan class=\"fw-semi-bold\">Paul Clare\u003C/span>\u003Cspan class=\"story__dot-prefixed\">Sales Ledger Manager, Watches of Switzerland\u003C/span>\u003C/cite>\u003C/footer>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"story-cta col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cdiv class=\"row no-gutters story-cta__related-story\">\u003Cdiv class=\"col-md-4 story-cta__image position-relative\" style=\"background-image: url(https://cdn-assets-eu.frontify.com/s3/frontify-enterprise-files-eu/eyJwYXRoIjoiYWR5ZW5cL2ZpbGVcLzdQRDlBc1I4WnhibWdWVVd2RTMyLmpwZyJ9:adyen:LsmkFPV74m2ReywS2FNS-QBX7C-4LhUdCGvT4XH5MHs); background-size: cover; background-position: center;\">\u003C/div>\u003Cdiv class=\"col-md story-cta__content\">\u003Ca class=\"story-category-name story-category-name--link\" href=\"https://www.adyen.com/knowledge-hub/articles?articleType=11mccLkEyO0DkW8fac5tEq\">Case Studies\u003C/a>\u003Ca class=\"story-cta__content--link\" href=\"https://www.adyen.com/knowledge-hub/watches-of-switzerland\">\u003Ch3 class=\"area--margin-bottom-small\">Watches of Switzerland: Timeless payments\u003C/h3>\u003C/a>\u003Cp class=\"story-text__small\">\u003Ctime datetime=\"Jan 10, 2020, 3:53:00 PM\">January 10, 2020\u003C/time>\u003Cspan class=\"story__dot-prefixed\">4 Minutes\u003C/span>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--header-2\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Ch2>2. Better customer loyalty\u003C/h2>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row story-text-image\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cfigure>\u003Cimg class=\"story-text-image__image\" src=\"https://cdn-assets-eu.frontify.com/s3/frontify-enterprise-files-eu/eyJwYXRoIjoiYWR5ZW5cL2ZpbGVcLzVOekFuOWt2SjI4eDJNWDM0WEViLmpwZyJ9:adyen:VZcJrClJFVUv97JCmXwCUCs7mPeEAfwte3G-2axJ2kY\" alt=\"Illustration of customer loyalty cards\">\u003C/figure>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>During times of uncertainty, customer loyalty becomes ever-more important.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>A key driver of loyalty is loyalty programs, but it can be tricky to get them right. For, although 61% of consumers say they’ll download a brand’s app to receive better rewards, 64% feel that loyalty programs need improvement. This is likely because they require too much effort and it’s tiresome to have a wallet clogged up with loyalty cards: 70% of consumers feel retailers should use technology to make their programs easier and more effective.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--header-3\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Ch3>Payment-linked loyalty\u003C/h3>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>One solution is to connect your loyalty program to your customer’s payment card, a move that would be welcomed by 57% of consumers who’d love brands to implement payment-linked loyalty. This can only be achieved, however, if your payment data is connected.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row story-quote\">\u003Cdiv class=\"col-lg-8 offset-lg-2 col-md-10 offset-md-1\">\u003Cblockquote class=\"story-quote__content text-center\">\u003Cp class=\"story-text__blockquote\">44% of businesses say a benefit of unified commerce is increased customer loyalty.\u003C/p>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>A typical payment set-up involves multiple providers, from \u003Ca href=\"https://www.adyen.com/knowledge-hub/payment-gateway\">gateway\u003C/a> to acquirer to local point of sale providers and risk management solutions. With so many parties, each with their own data and reporting set-ups, it’s impossible to build a complete picture of your customers.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>In comparison, the Adyen platform was built to manage every payment from start to finish. Data is captured and held in one place. This makes it easy to track customer behavior and assign loyalty points, whether they’re buying online in Singapore or in a store in New York. We do this with tokenization, which attributes a unique shopper reference number to the payment card. This is captured during an initial purchase and used to connect subsequent purchases to the same customer.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row story-quote\">\u003Cdiv class=\"col-md-3 offset-md-1\">\u003Cdiv class=\"story-quote__image position-relative\" style=\"background-color: #00112c;\">\u003Cdiv class=\"story-quote__logo story-image__logo\" style=\"background-image: url(https://cdn-assets-eu.frontify.com/s3/frontify-enterprise-files-eu/eyJwYXRoIjoiYWR5ZW5cL2ZpbGVcL2s1QW1VQ0xLSFRNdHJtdXluQnphLnN2ZyJ9:adyen:MmySULDhYdotiuMY-BrSWHKL6iujAm1v64NjCKKKBk8);\n            background-repeat: no-repeat;\n            background-position: center;\">\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"col-md-7\">\u003Cblockquote class=\"story-quote__content story-quote__content--has-image\">\u003Cp class=\"story-text__blockquote\">“Customers want you to have a better sense of who they are.\"\u003C/p>\u003Cfooter class=\"story-quote__author\">\u003Ccite>\u003Cspan class=\"fw-semi-bold\">Dominique Essig\u003C/span>\u003Cspan class=\"story__dot-prefixed\">Chief Experience Officer, Bonobos\u003C/span>\u003C/cite>\u003C/footer>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>For men’s clothing retailer Bonobos, the ability to recognize customers across channels is critical to its business, as Chief Experience Officer Dominique Essig explained:\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>“Customers want you to have a better sense of who they are. What are they doing online? Offline? How do we marry those together? How do you empower sales associates to have a deeper interaction in the store? Adyen helps us think more clearly about whatever journey the customer has taken — who they are, what they want — and leverage their profile across devices.”\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"story-cta col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cdiv class=\"row no-gutters story-cta__related-story\">\u003Cdiv class=\"col-md-4 story-cta__image position-relative\" style=\"background-image: url(https://cdn-assets-eu.frontify.com/s3/frontify-enterprise-files-eu/eyJwYXRoIjoiYWR5ZW5cL2ZpbGVcL0VyR25vYXUzQ3RVZHp6dmNlQ0UyLmpwZyJ9:adyen:80xe_anHaRGicA2nGizHHX8SsQYz2iv2YFdqDtJ8wQ0); background-size: cover; background-position: center;\">\u003C/div>\u003Cdiv class=\"col-md story-cta__content\">\u003Ca class=\"story-category-name story-category-name--link\" href=\"https://www.adyen.com/knowledge-hub/articles?articleType=11mccLkEyO0DkW8fac5tEq\">Case Studies\u003C/a>\u003Ca class=\"story-cta__content--link\" href=\"https://www.adyen.com/knowledge-hub/bonobos-case-study-the-future-of-retail-is-personal\">\u003Ch3 class=\"area--margin-bottom-small\">Bonobos case study: The future of retail is personal\u003C/h3>\u003C/a>\u003Cp class=\"story-text__small\">\u003Ctime datetime=\"Dec 7, 2017, 6:50:36 PM\">December 7, 2017\u003C/time>\u003Cspan class=\"story__dot-prefixed\">5 Minutes\u003C/span>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--header-2\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Ch2>3. Connected data to power growth\u003C/h2>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row story-text-image\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cfigure>\u003Cimg class=\"story-text-image__image\" src=\"https://cdn-assets-eu.frontify.com/s3/frontify-enterprise-files-eu/eyJwYXRoIjoiYWR5ZW5cL2ZpbGVcLzRRTktqMXVSaldRU2pyTTRmbjlaLmpwZyJ9:adyen:nz1BQmbttofsPVWReQLX_a5xqjaQ8NWWBazCLHw09_w\" alt=\"Illustration of connected data\">\u003C/figure>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>If the pandemic taught us anything, it’s that agility is essential. Businesses have to be able to respond fast and pivot if necessary. But it’s a lot harder to do if your operations are scattered across multiple systems and channels. Each one needs updating in turn, and older systems might not be compatible with the changes.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>But if your payments are centralized, it’s much easier to expand to another sales channel. You can furnish remote sales associates with secure payment links to share with customers via email or chat windows. And, critically, you gather all your payment data into one place. This makes life a lot easier for your finance teams since they’ll benefit from consolidated reporting.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>Joe & The Juice, for example, was well placed to pivot quickly during the initial pandemic peak, as VP of Strategy & Business Development Thomas Evald explained:\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>“Our previous investment in our pre-order app paid off ten-fold during the initial lockdown period. We were one of the only UK chains to remain open, going from 10% to 100% digital sales. The pandemic helped to accelerate the adoption of the app, which in turn accelerated our digital transformation.”\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>It’s also had the knock-on effect that the app has now become a fundamental part of the customer experience. It lets them move seamlessly between online and offline, collecting reward points as they go. And, since everything is connected in the backend, it’s easy to reconcile payments, regardless of where they were made.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"story-cta col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cdiv class=\"row no-gutters story-cta__related-story\">\u003Cdiv class=\"col-md-4 story-cta__image position-relative\" style=\"background-image: url(https://cdn-assets-eu.frontify.com/s3/frontify-enterprise-files-eu/eyJwYXRoIjoiYWR5ZW5cL2ZpbGVcL2NCSm5yVHZCd3ZmaExoRWk5cFoyLmpwZyJ9:adyen:wqBhKPXYfY2E9ToRcwr7OKihMNy_zuaZlTUDx8lTM_E); background-size: cover; background-position: center;\">\u003C/div>\u003Cdiv class=\"col-md story-cta__content\">\u003Ca class=\"story-category-name story-category-name--link\" href=\"https://www.adyen.com/knowledge-hub/articles?articleType=11mccLkEyO0DkW8fac5tEq\">Case Studies\u003C/a>\u003Ca class=\"story-cta__content--link\" href=\"https://www.adyen.com/knowledge-hub/joe-and-the-juice-using-payment-technology-to-improve-customer-experience\">\u003Ch3 class=\"area--margin-bottom-small\">Joe & The Juice: Using payment technology to improve customer experience\u003C/h3>\u003C/a>\u003Cp class=\"story-text__small\">\u003Ctime datetime=\"Feb 5, 2021, 11:23:00 AM\">February 5, 2021\u003C/time>\u003Cspan class=\"story__dot-prefixed\">5 Minutes\u003C/span>\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--header-2\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Ch2>Making magic behind the scenes\u003C/h2>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row story-text-block story-text-block--paragraph\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-lg-6 offset-lg-3 col-md-8 offset-md-2\">\u003Cp>The best technology partners are the ones that work quietly behind the scenes to create magical moments for your customers while keeping you one-step-ahead. That’s why we created a single payments platform that spans all channels and regions for truly unified commerce. It makes it easy to provide flexibility to your customers, build a deep understanding of their preferences, and remain agile.\u003C/p>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-medium\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row story-quote\">\u003Cdiv class=\"col-md-3 offset-md-1\">\u003Cdiv class=\"story-quote__image position-relative\" style=\"background-color: #00112c;\">\u003Cdiv class=\"story-quote__logo story-image__logo\" style=\"background-image: url(https://cdn-assets-eu.frontify.com/s3/frontify-enterprise-files-eu/eyJwYXRoIjoiYWR5ZW5cL2ZpbGVcL3FvVUVEcVVMTWQzRGk0ekJDRDY0LnN2ZyJ9:adyen:mah87dOrQ1LLha_5RiYhW0ZOndb61ziWzq3Aaecnv1s);\n            background-repeat: no-repeat;\n            background-position: center;\">\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"col-md-7\">\u003Cblockquote class=\"story-quote__content story-quote__content--has-image\">\u003Cp class=\"story-text__blockquote\">\"We are a satisfied partner of Adyen, not only for their technological excellence and their constant innovation, which anticipates the needs of the market, but also for the human qualities of the teams.\"\u003C/p>\u003Cfooter class=\"story-quote__author\">\u003Ccite>\u003Cspan class=\"fw-semi-bold\">Francesco Bottigliero\u003C/span>\u003Cspan class=\"story__dot-prefixed\">iCEO Brunello Cucinelli, Brunello Cucinelli\u003C/span>\u003C/cite>\u003C/footer>\u003C/blockquote>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--margin-top-large area--margin-bottom-medium end-of-blog-divider\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-12\">\u003Chr>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row bg--light-grey\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-12\">\u003Chr>\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003Cdiv class=\"row area--padding-medium bg--light-grey\">\u003Cdiv class=\"inner-container\">\u003Cdiv class=\"row\">\u003Cdiv class=\"col-12 d-flex justify-content-center\">\u003C/div>\u003C/div>\u003C/div>\u003C/div>\u003C/div>","ContentKnowledgeHubArticle",{"@context":3102,"@type":3103,"headline":2097,"image":3104,"datePublished":2212,"dateModified":53,"author":3105},"https://schema.org","BlogPosting",[2101],[3106],{"@type":3107,"name":1621,"url":3108},"Organization","https://www.adyen.com/en_AE","March 21st, 2024",["Reactive",3111],{"title":3112,"text":3113,"formTitle":1376,"formId":3124,"link":13},"Fresh insights, straight to your inbox",{"json":3114},{"data":3115,"content":3116,"nodeType":2371},{},[3117],{"data":3118,"content":3119,"nodeType":2289},{},[3120],{"data":3121,"marks":3122,"value":3123,"nodeType":2267},{},[],"Make the right decisions with the latest insights and advice on business growth and payments innovation.",12372,1788840195521]