In 2012, Adyen processed more than $10 billion in payments transactions worldwide, an increase of 35% over 2011. Mobile payments on the Adyen platform increased 300% in 2012, representing 10.5% of total transactions – up from 3.5% at the end of 2011. This substantial growth in transactions was driven by a 55% increase in new customers worldwide and significant organic growth of existing customers. These factors combined led to an impressive 58% increase in revenue over last year, continuing Adyen’s trend of double-digit annual growth it has experienced since 2007.
“As digital commerce continues to evolve and expand beyond borders and traditional channels, merchants are demanding more from their payment solution providers than mere transaction processing,” said Pieter van der Does, CEO of Adyen. “Adyen’s outstanding growth exemplifies the value that Adyen brings to merchants around the world – cutting-edge technologies and customized solutions; unparalleled domain expertise and customer support; merchant-friendly business practices; and a proven ability to significantly increase conversions and revenue.”
New customers that signed on with Adyen in 2012 include Crocs, Benetton, Soundcloud, Superdry, and many others. In North America, one of the company’s fastest-growing regions, Adyen experienced a more than 70% increase in new customers in 2012, signing deals with JustFab, Motley Fool, Kachingle, Nakedwines, Elance, Entrust, and others.
“Adyen has prospered because it provides merchants with the innovative technology, market intelligence and payment solutions required to grow rapidly and successfully in both local and international markets,” explained Roelant Prins, CCO, Adyen. “Adyen expects to see continued growth into 2013 with large international merchants continuing to partner with us to expand into new markets and new sales channels like mobile and point-of-sale.”
Other 2012 company milestones, new offerings and growth indicators include:
- Opened new offices in San Francisco, London, Paris and Stockholm and hired 35 employees.
- Added 27 new preferred local payment methods including Nordea, SEB and BankAxess (Northern Europe); Trustpay (Eastern Europe); Click and Buy and Ukash (Europe); Qiwi, Yandex and WebMoney (Russia); Cashu (Middle East); China Union Pay (China); Samsung Card (South Korea); and Konbini (Japan); bringing the total number of supported payment methods to 217.
- Signed on several new payment acquiring partners, including Bank of America (USA), Wirecard (Europe), Santander (Brazil), and Credit Europe Bank (Russia) to increase its credit and debit card processing capabilities, bringing the total number of acquiring partners to 87.
- Launched Adyen Payment Acquiring, which enables merchants to connect directly to the MasterCard, Visa and other payment networks through Adyen.
- Launched ‘Shuttle,’ a fully EMV-compliant mobile POS device that enables anyone to accept both Chip & PIN and mag swipe cards in combination with a smartphone or tablet. Shuttle is currently available in Europe, with additional roll-out to other regions planned in 2013.