At moments throughout the year–or in response to an emergency–we will activate campaigns so our customers can fundraise as a community for a chosen cause or causes. In these instances, Adyen will match every donation made via the platform.
We launched our first campaign in February 2022 in response to the war in Ukraine, and in partnership with The United Nations High Commissioner for Refugees (UNHCR). To date, Adyen customers have raised €4 Million, which we have matched, so the total raised by March 2023 was €8 Million.
Read about our Earth Day Moments that Matter campaign with WWF here.
As part of Moments that Matter, we’re launching our first Holiday campaign, offering businesses the opportunity to turn Giving on for one of three global charities during the holiday season. In the video below, representatives from the charities tell you how it will work, and why it’s so meaningful to offer your customers the opportunity to donate during the holidays.
We say behind every payment is a person, but also, with every payment, comes the opportunity to do good. Together with our team, design a campaign by choosing your charity partner, sales channels, regions and user journeys. And finally, start collecting donations for the cause you care about.