Amanda Wakeley: Consolidating systems to power future growth
What do Charles Dickens, Harry Houdini, and Grace Kelly have in common? They have all been clients of Mappin & Webb, a subsidiary of The Watches of Switzerland Group, which also includes Goldsmiths and Mayor’s Jewelers. Based in the UK, its family of brands carries over 200 years of history.
Each luxury watch and piece of jewellery comes with a wealth of tradition and painstaking attention to detail. The shopper experience must match this brand promise, which is why such care is taken both in-store and online. To make it easy for shoppers from around the world to pay, The Watches of Switzerland Group accepts a wide range of payment methods, all of which are supported by Adyen. And in-store staff can serve VIP customers from anywhere in the store via mobile point of sale devices.
"When Adyen sees a good idea, it acts."
“Adyen’s payments platform isn’t shackled by the limitations of technical legacy which hampers the competition," said Mark Isitt, Group IT Director. "The teams are energic and helpful and react quickly when you need support. When Adyen sees a good idea, it acts. At times I’ve mentioned small improvements to the platform, only to be surprised by those being made available for general release.”
The right watch will last for generations and craftsmanship is more important than high-end technology. But with payments, you need to stay ahead of the curve. Endless new ways to pay have emerged over the last 20 years and it’s not slowing down. Before working with Adyen, The Watches of Switzerland Group was playing catch-up with its point of sale set-up. It had separate terminals for gift cards, supermarket vouchers, Chinese payment methods, and cards. Adyen was the unifying force, bringing all of these together with one simple setup, making operations more sustainable.
"The team does what it takes to ensure a premium experience for our shoppers."
Trust, service, and dependability are synonymous with The Watches of Switzerland Group. So, inconveniencing customers at the point of sale due to technical downtime or network interruption is unforgivable. With Adyen's 4G solution, The Watches of Switzerland Group can seamlessly transfer to a non-integrated 4G networked model and keep trading, no matter what. This capability also lets the company take payments at the shopper’s convenience, anywhere in the world.
“Adyen is a true growth partner," concluded Mark. "Its payment services keep us at the leading edge of the market and the team does what it takes to ensure a premium experience for our shoppers.”
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