CitizenM: Optimizing the customer experience with Adyen
Since then, the airline has made great strides in three key areas - optimizing 3D Secure, adding local payment methods, and growing mcommerce.
A particularly interesting part of the relationship for airlines is the implementation of a dynamic approach to 3D Secure.
With Adyen, Transavia is able to identify transactions that are high risk, based on a number of factors, including location, time, day of the week, transaction value, and more, and dynamically introduce 3D Secure only on those transactions.
"Based on a number of transaction values, we define per payment whether or not to implement 3D Secure. This means we can use data to identify high-risk transactions, and consistently adjust our setting to minimize the risk of fraudulent transactions without impacting the customer payment flow," says Roy Scheerder, Chief Commercial Officer, Transavia Netherlands.
With this groundbreaking approach, Transavia now has fine grain control over which individual transactions it should introduce 3D Secure on, helping the business to increase overall authorization rates without inadvertently approving more fraudulent transaction attempts.
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