Mobile share of local payment methods approaches 50 percent
Do you have international growth ambitions? If so you're probably thinking about localizing your website and setting up local entities.
But before you do, it's important to consider how you'll be accepting payments in each new market.
Success stories, like ofo and Daniel Wellington, prove that global expansion is possible just by offering key local payment methods and local currencies.
The reason for this is simple.
There are millions of shoppers across the globe with discretionary spending power, a high level of English, and an internet connection.
But a large chunk of these shoppers aren't using international credit cards to pay. For example:
To ensure they reach a critical mass of customers, businesses like Facebook and Evernote offer local payment methods such as Boleto in Brazil, Alipay in China, and SOFORT in Germany.
The potential of cross-border ecommerce is huge and, by harnessing global ecommerce payments, you'll be able to reach literally hundreds of millions of new customers.
To help you make sense of the fractured global payments landscape, and provide a useful reference when considering international expansion, we've created the global ecommerce payments guide.
In this guide you'll find:
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