SurveyMonkey is a leading provider of Web-based survey solutions that customers use to gather insights.
The freemium-model service has over 30 million users that create polls or questionnaires to learn about different topics, such as customer satisfaction.
Since the company operates internationally, it needed a payments provider that could help enable it to accept the right payment methods in that country, and scale quickly and globally.
“We were specifically looking for someone who could facilitate payments in the countries we needed them in, offer all the different payment methods and make sure the approval rates stacked up and were maintained - and Adyen was able to deliver on all three,” said Ksenia Kouchnirenko, director of strategy and business development.
As a subscription-based merchant, it is crucial for SurveyMonkey that recurring payments are as frictionless as possible. This includes offering local customers the option to set up subscriptions using their preferred payment methods. Thanks to Adyen’s support of over 250 payment methods worldwide, the company supports subscription payments via both credit cards and local payment methods – all from one integration
SurveyMonkey, which is now in 190 countries, worked with Adyen, and noticed approval rates increasing in countries where they had previously had some issues.
“The Adyen team is with us all the way, from initial scoping, to helping us understand the specific requirements.” - Ksenia Kouchnirenko
SurveyMonkey has also benefited from Adyen’s rich transaction data, which it uses to optimize payments every step of the way, and get the best result for each transaction.
“Adyen’s biggest differentiator is its ability to leverage data from across merchants to help individual merchants optimize and deliver the right payments solutions. That has been incredibly helpful, and really shows Adyen as a true partner,” noted Kouchnirenko.