Mobile share of local payment methods approaches 50 percent
3 Minutes
For businesses in the process of expanding globally, local payment methods have an enormous impact on sales.
This is particularly true for key markets such as Brazil, Russia, China, and Germany.
In these markets, local payment methods aren't just nice to have, but are a crucial element in reaching the majority of shoppers, since credit cards are not widely used for online purchases.
But what are the key payment methods in these high potential markets? And how can expanding businesses tap these methods to drive international growth?
To help answer these questions, Roelant Prins, CCO of Adyen, gave a rundown of key payment methods in these markets at the recent Launch.co event in San Francisco.
Highlights of the presentation include:
For more information, check out the video below.
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